Role Summary: Design eye-catching YouTube thumbnails for a kids educational channel that increase click-through rate (CTR) and maintain consistent visual branding.
Responsibilities:
Design thumbnails for all published videos
Maintain consistent colors, characters, and visual style
Create bold, clear designs that attract clicks
Work closely with the editor and content head to match the video theme
Deliver thumbnails according to the publishing schedule
Requirements:
Experience designing YouTube thumbnails
Robust graphic design skills (Photoshop, Illustrator, Canva, or similar)
Understanding of visual hierarchy and click psychology
Ability to create clean, colorful designs suitable for kids content
Key Performance Indicators (KPIs):
Thumbnail click-through rate (CTR)
Consistency of visual branding
Timely delivery aligned with video publishing schedule