Primary Job Responsibilities

• Research & Content Development:

• Conduct thorough research on the BPSC, JPSC, and UPSC exams, including the latest syllabus updates and exam strategies.

• Develop well-structured, informative, and accurate scripts for video content targeting BPSC, JPSC, and UPSC aspirants.

• Focus on both short-form (YouTube Shorts) and long-form video content, catering to specific learner needs.

• Collaboration with Cross-functional Teams:

• Work with graphic designers and video editing teams to create visually appealing thumbnails, titles, and descriptions for better searchability and engagement on YouTube.

• Content Promotion & Optimization:

• Develop strategies to increase the channel's reach, subscriber base, and engagement by applying SEO best practices.

• Monitor and analyze YouTube metrics like CTR (Click-Through Rate) and AVD (Average View Duration) and adjust content strategies accordingly to improve performance.

• Audience Interaction & Feedback:

• Respond to comments, questions, and feedback from viewers to ensure a positive learning experience.

• Collaborate with the marketing team to implement strategies that boost engagement and subscriber growth.

• AI Tool Utilization:

• Use AI tools such as ChatGPT, Perplexity, and Gemini to enhance content creation, idea generation, and research processes.

Specific Knowledge & Skills

• Competitive Exam Expertise:

• In-depth knowledge of the BPSC, JPSC, and UPSC exams, including their structure, syllabus, question patterns, and exam strategies.

• Strong understanding of State PCS (Bihar/Jharkhand) and UPSC Civil Service exams, enabling tailored content for aspirants.

• Language Proficiency:

• Strong command over both written and spoken Hindi and English.

• Ability to adjust writing styles and tone based on audience needs and content formats, ensuring clarity and engagement for diverse learners.

• Content Writing Expertise:

• Proven experience in creating high-quality educational content, especially for competitive exam preparation (BPSC, JPSC, UPSC).

• Expertise in developing both short-form (YouTube Shorts) and long-form video scripts, focusing on clarity, accuracy, and audience engagement.

• SEO Knowledge & YouTube Optimization:

• Strong understanding of YouTube SEO practices, including optimizing content titles, descriptions, keywords, thumbnails, and tags to improve video discoverability.

• Ability to analyze YouTube metrics (CTR, AVD) and implement strategies to boost video reach and engagement.

• AI Tools for Content Creation:

• Proficiency in leveraging AI tools like ChatGPT, Perplexity, and Gemini to enhance research, content generation, and idea development.

• Familiarity with content creation and editing tools to ensure smooth content production.

• Collaboration & Cross-Functional Teamwork:

• Ability to collaborate effectively with graphic designers, video editors, and other content teams to create cohesive, engaging, and visually appealing content.

• Writing and Editing Skills:

• Excellent writing, editing, and proofreading skills to ensure content is informative, clear, and free from errors.

• Keen attention to detail and a focus on delivering polished, professional content for exam preparation.

Major KRA (SMART)

1. Engaging, Error-Free, and High-Quality Content Creation.

2. Audience Engagement & Satisfaction.

3. Optimization of content to drive YouTube search visibility and audience reach.

4. Effective collaboration with cross-functional teams (graphic designers, video editors, etc.).

5. Consistent delivery of content as per the content calendar.

Qualification and Experience

Minimum Qualification Graduate

Preferred/Additional Qualification Degree/Diploma in Mass Communication

Minimum Experience – 2 to 3 Years

Relevant/Additional Experience 2-3 Years in educational content creation, with experience in BPSC, JPSC, or UPSC exam focused content being highly preferred.