Job Title: You Tube Producer/ Creative You Tube Producer

Location: Mumbai (Work from Office)

Experience: 3+ years in digital content production or video storytelling

Reports to: Head of You Tube Content & Growth

About the Role

We’re looking for a highly creative and self-driven You Tube Producer who can own the ideation, scripting, and production.

You’ll work closely with writers, editors, designers, and the strategy team to create engaging content that builds viewership and subscriber growth.

This role is perfect for someone who lives and breathes You Tube, knows what works (and what doesn’t), and is obsessed with creating thumb-stopping content that balances storytelling, trends, and SEO.

Key Responsibilities

Create IPs: Research trends, analyze competitors, and pitch original video concepts tailored to the brand’s niche and audience.

Scripting & Storytelling: Craft compelling scripts that combine storytelling, education, and entertainment - optimized for viewer retention.

End-to-End Video Production: Lead the process from ideation to execution - including scripting, filming, editing oversight, and publishing.

Project Management: Coordinate with editors, designers, voiceover artists, and other collaborators to ensure on-time, high-quality video delivery.

You Tube Optimization: Write clickbait titles, descriptions, tags, and thumbnails.

Performance Analysis: Track video metrics and retention analytics.

Make data-backed decisions to improve future content.

Qualifications

3+ years of experience in video content creation or digital storytelling, preferably for You Tube.

Strong scriptwriting and storytelling skills

Deep understanding of You Tube’s algorithm, SEO, analytics, and audience psychology.

Hands-on experience with video production (camera work, editing knowledge, lighting, audio) is a plus.

Familiarity with tools like You Tube Studio, Adobe Premiere, Final Cut Pro, Notion, Frame.io, etc.

Ability to thrive in a fast-paced, collaborative, and iterative environment.

Bonus Points If You

Have your own successful You Tube channel or have scaled one for a brand/creator.

Can wear multiple hats - from scripting to filming to editing.

Have experience working with influencer/content creator teams.

Understand virality, trend cycles, and online culture.