We are looking for an experienced Website Content Strategist who can help us refine and improve our nearly completed website.

Our company provides Insurance Virtual Assistant and Insurance Back-Office Operational Support services to insurance agencies, brokers, carriers, and employee benefits firms.

The website structure is already developed. We now need an expert who can:

• Improve marketing messaging and positioning


• Rewrite and optimize service pages for conversions


• Analyze competitor websites and suggest improvements


• Recommend UX/UI and content structure changes


• Align content with our existing branding and service framework


• Create strong CTAs and conversion-focused copy


• Improve clarity of our service phases and value proposition


• Suggest landing page strategies for lead generation

Scope of Work:


• Review existing website content


• Conduct competitor content benchmarking


• Rewrite homepage messaging and hero section


• Optimize service pages for clarity and conversions


• Improve trust signals, credibility sections, and differentiation


• Suggest structural changes to improve user journey


• Help create new pages if required (industries, solutions, process etc.)


• Provide SEO-friendly content recommendations

Ideal Candidate Should Have:


• Experience writing for B2B services / outsourcing / insurance / SaaS


• Strong understanding of conversion copywriting


• Experience improving website UX through content strategy


• Ability to simplify complex services into clear messaging


• Portfolio of similar website projects

Deliverables:


• Revised website copy


• Page-wise improvement recommendations


• Competitor comparison insights


• Conversion improvement suggestions


• CTA strategy


• Optional: wireframe/content flow suggestions

This is a project-based role with potential long-term collaboration.