Job Title: Website & SEO Manager

Department: Media & Marketing

Location: Surat, India

Reports To: CMC / MOM

Position Overview

The Website & SEO Manager will oversee the complete digital performance ecosystem of Hari Krishna Exports Pvt. Ltd. and its group entities. The role involves managing website development, technical SEO, analytics, UI/UX enhancements, data reporting, automation workflows, and continuous optimisation to ensure a global-standard digital presence.

This position demands a highly analytical, proactive, and technically skilled professional who can elevate brand visibility, optimize user journeys, and support marketing teams with accurate insights and performance-driven strategies.

Key Responsibilities

1. Website Development & Technical Management

• Develop, update, and maintain the company websites (HK, Dholakia Foundation, and group entities) using Webflow, WordPress, MongoDB, and MySQL.
• Ensure responsive, secure, mobile-first website architecture with a seamless user experience.
• Implement Google Tag Manager, Microsoft Clarity, Site Kit, and other tools to enable full-scale tracking.
• Manage plugin integrations, API connections, hosting, server-level settings, and regular backups.
• Conduct monthly sitemap updates and maintain robots.txt and llm.txt for accurate indexing and crawlability.

2. SEO Strategy, Implementation & Compliance

• Execute end-to-end SEO strategies across all websites using RankMath, Yoast SEO, Ahrefs, SEMrush, SimilarWeb, and GSC.
• Perform monthly SEO analysis to assess on-page, technical, and off-page performance.
• Conduct monthly competitor SEO benchmarking to identify gaps and opportunities.
• Manage keyword research to support content teams with high-value topics.
• Track keyword ranking analytics and visibility metrics to plan page-level improvements.
• Monitor and audit backlink profiles to maintain domain authority and eliminate toxic links.
• Ensure universal implementation of SEO standards across new content, blogs, pages, products.

3. Performance Analytics & Reporting

• Build advanced analytics dashboards on GA4, BigQuery, Tableau, and Power BI to evaluate traffic, user behaviour, acquisition, and conversion funnels.
• Prepare comprehensive monthly and quarterly marketing performance reports integrating:
• GA4 insights
• Search Console data
• Market benchmarks
• Campaign outcomes
• SEO KPIs
• Track UTM parameters, user resolutions, device behaviour, and campaign-level attribution.

4. UI/UX & Website Enhancements

• Lead UI/UX improvements using market-driven insights, competitor benchmarking, and internal analytics.
• Create and refine wireframes, layouts, micro-interactions, and user flows using Figma.
• Collaborate with design and marketing teams to ensure website interfaces reflect HK brand identity, sustainability values, and global presence.
• Drive PageSpeed and Core Web Vitals optimization using Google PageSpeed Insights and manual improvements.

5. Automation & AI Tools Integration

• Develop automated workflows for emails, notifications, lead responses using WordPress plugins, Zapier, and custom scripts.
• Manage the CM WhatsApp Chatbot (Twilio API, Cloud API, Dialogflow, Node.js) for client communication, lead capture, and support - ensuring monthly enhancements and updates.
• Build and maintain the Website AI Assistant using OpenAI APIs to provide real-time support, product information, and user guidance.

6. Digital Marketing Support & Cross-Functional Collaboration

• Work closely with marketing, social media, and creative teams to support digital campaigns with:
• SEO-optimized landing pages
• Tracking mechanisms
• Campaign reporting
• Insight-driven recommendations
• Ensure all digital assets (blogs, newsletters, promotional content) are fully optimized for organic visibility.
• Provide keyword strategies and analytics to the content and branding teams.

7. Innovation, Research & Continuous Improvement

• Stay updated with evolving SEO algorithms, web trends, UI/UX best practices, and emerging technologies.
• Introduce new tools, frameworks, and methodologies to enhance website competitiveness.
• Evaluate and implement improvements across performance, design systems, user engagement, and lead generation.

Required Skills & Expertise

• Strong command over Webflow, WordPress, MySQL/MongoDB, and website infrastructure.
• Deep hands-on experience with SEO tools (Ahrefs, SEMrush, RankMath, Yoast, SimilarWeb).
• Expertise in analytics & BI platforms (GA4, GSC, BigQuery, Power BI, Tableau).
• Working knowledge of JavaScript, APIs, automation scripts, GTM events, and integrations.
• Strong understanding of UI/UX principles, responsive design, and user psychology.
• Experience in server management, hosting platforms, and web security.
• Ability to extract insights from complex data and convert them into actionable strategies.

Key Competencies:

• Detail-orientated and analytical mindset.
• Proactive in implementing improvements rather than waiting for instructions.
• Ability to manage multiple projects and deadlines efficiently.
• Strong collaboration skills with cross-department teams.
• Commitment to brand values, quality, and global-standard digital excellence.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person