Responsibilities

• Plan and execute digital marketing campaigns for Home101
• Manage advertising campaigns across multiple channels
• Optimize campaigns for lead generation, app installs, and service bookings
• Work closely with the Home101 team to align marketing activities with business goals
• Analyze campaign performance and provide improvement strategies
• Help build brand awareness and customer acquisition for Home101
Marketing Channels & Tools

You should have experience with some or most of the following:

• Facebook / Instagram Ads
• Google Ads
• TikTok Ads
• Zalo Ads
• SEO & content marketing
• Landing page optimization
• App install campaigns
• Social media content strategy
• Google Analytics / GA4
• Marketing campaign tracking and reporting
Key KPIs

The freelancer will work with our marketing team and will be responsible for meeting measurable performance indicators such as:

• Lead generation / customer acquisition
• Cost per lead / cost per install optimization
• Increase in website traffic and conversions
• Social media engagement and follower growth
• Campaign ROI improvement
Key KPIs

The freelancer will work with our marketing team and will be responsible for meeting measurable performance indicators such as:

• Lead generation / customer acquisition
• Cost per lead / cost per install optimization
• Increase in website traffic and conversions
• Social media engagement and follower growth
• Campaign ROI improvement

Contract duration of 3 to 6 months.

Mandatory skills:
Social Media Marketing, Lead Generation, Campaign Management, Search Engine Optimization, SEO Keyword Research, Facebook Advertising, Google Ads, Campaign Optimization