Job Title: Social Media Marketing SpecialistLocation: Mumbai Team: Marketing Reports to: Social Media Lead / Brand ManagerRole OverviewWe are looking for a hands-on Social Media Specialist whose primary strength is shooting and editing high-performing content for Instagram, YouTube Shorts, and other short-form platforms.This is not a coordination-only role. This is a creator-operator role.Your core job will be to:ConceptualizeShootEditOptimize scroll-stopping content for a fast-paced gifting brand.If you think in transitions, hooks, frames, sound design and retention curves this role is for you.Core Responsibilities (Primary Focus: 60%) 1. Content Shooting & ProductionShoot product-first and people-first content (reels, trending formats, use-case videos, BTS, testimonials)Execute both indoor studio shoots and quick-turn outdoor/mobile shootsEnsure visual quality, lighting, framing and brand consistencyCoordinate with category, design and performance teams for shoot requirements 2. Editing & Post-ProductionEdit high-performing short-form content (Instagram Reels, YouTube Shorts)Add captions, hooks, transitions, music, motion text, memes and native effectsOptimize for retention (strong first 3 seconds)Repurpose long-form into short-form cutsDeliver quick turnarounds during campaign windowsSecondary Responsibilities (40%) Social Media ManagementAssist in content calendar executionWrite basic captions (platform-first, not generic brand copy)Upload, schedule and optimize postsTrack performance metrics (views, saves, shares, retention, CTR)Identify trending formats, sounds and viral opportunities weekly Influencer & UGC SupportCoordinate for creator content shootsEdit influencer raw footage into brand-ready cutsAssist in building UGC-style ads Performance Feedback LoopAnalyze which formats work (gift reveal, surprise reactions, aesthetic flatlays, etc.)Share weekly insights: what to scale, what to kill, what to testSkills RequiredMust-Have13 years of experience in social media content creationStrong video shooting skills (mobile-first + basic camera setup)Strong editing skills (CapCut / VN / Premiere Pro / Final Cut)Understanding of Instagram and YouTube algorithmsAbility to move fast during campaign periods (Valentines, Rakhi, Mothers Day, etc.)Good to HaveBasic photography skillsExperience with product stylingUnderstanding of performance creatives (ads vs organic)Meme culture familiarityExperience working with D2C brands