In this role as a Copywriter focusing on Performance Copy, UGC & Paid Ads, you will be tasked with crafting compelling copy that captivates the audience and drives conversions, particularly for UGC video ads. Your primary goal will be to create copy that is optimized for paid media and is designed to generate sales effectively.

• *Key Responsibilities:**
- Write engaging UGC video scripts for various platforms like Meta & other paid platforms, covering hooks, body content, and CTAs
- Develop innovative creative concepts and storyboards for video shoots and production
- Generate multiple iterations and variations of copy for testing purposes
- Create static ad copies including primary text, headlines, and overlays
- Collaborate closely with the creative strategist and media team to ensure cohesive messaging
- Use performance data feedback to enhance and refine scripts for better results
- Maintain brand tone while focusing on improving performance metrics

• *Qualifications Required:**
- Minimum 2-3 years of experience in copywriting, with a preference for performance ads background
- Deep understanding of D2C customer psychology to create impactful copy
- Ability to write authentic UGC scripts that resonate with the audience and sound natural
- Comfortable with fast-paced writing and frequent iterations to optimize copy
- Skill in persuasive selling techniques without coming across as overly salesy

• Note: Nice to have experience includes writing for Meta Ads at scale, exposure to various D2C categories, and familiarity with hooks, pattern interrupts, and objection handling.* In this role as a Copywriter focusing on Performance Copy, UGC & Paid Ads, you will be tasked with crafting compelling copy that captivates the audience and drives conversions, particularly for UGC video ads. Your primary goal will be to create copy that is optimized for paid media and is designed to generate sales effectively.
• *Key Responsibilities:**
- Write engaging UGC video scripts for various platforms like Meta & other paid platforms, covering hooks, body content, and CTAs
- Develop innovative creative concepts and storyboards for video shoots and production
- Generate multiple iterations and variations of copy for testing purposes
- Create static ad copies including primary text, headlines, and overlays
- Collaborate closely with the creative strategist and media team to ensure cohesive messaging
- Use performance data feedback to enhance and refine scripts for better results
- Maintain brand tone while focusing on improving performance metrics

• *Qualifications Required:**
- Minimum 2-3 years of experience in copywriting, with a preference for performance ads background
- Deep understanding of D2C customer psychology to create impactful copy
- Ability to write authentic UGC scripts that resonate with the audience and sound natural
- Comfortable with fast-paced writing and frequent iterations to optimize copy
- Skill in persuasive selling techniques without coming across as overly salesy

• Note: Nice to have experience includes writing for Meta Ads at scale, exposure to various D2C categories, and familiarity with hooks, pattern interrupts, and objection handling.*