The Director, Content at Wpromote is the driving force behind the ideas, narratives, and stories that power the agency’s brand and growth. This role shapes and delivers content that clearly articulates Wpromote’s point of view, turning strategy into standout thinking across our owned channels through smart, scalable, AI-enabled workflows. Partnering closely with Agency Marketing and Strategy, the Director, Content owns content from concept to impact, translating insight into work that challenges convention and differentiates the brand.

Owning content priorities and editorial direction for Wpromote, in close partnership with Agency Marketing and the Strategy team.

Leading end-to-end execution of content initiatives, from scope and timelines to distribution and ongoing optimization.

Setting the editorial bar for Wpromote, defining quality and making final decisions on tone, POV, and narrative direction across channels.

Prioritizing and making tradeoffs across initiatives to ensure focus, quality, and alignment.

Building and leveraging AI-supported content workflows to improve efficiency while maintaining quality control.

Producing content across multiple formats and channels while ensuring writing and editorial quality.

Managing ongoing content programs including blogs, newsletters, and organic social content.

Driving performance measurement for key content programs.

Collaborating with various teams to ensure alignment with broader marketing efforts.

Staying abreast of content and marketing trends.

7 to 10+ years of experience in content, editorial, or marketing roles.

• Strong writing and editing skills.
• Experience developing content with a distinct viewpoint.
• Demonstrated experience managing ongoing content programs.
• Strong organizational and project management skills.
• Working knowledge of SEO principles.
• Analytical skills to inform decisions and improve content outcomes.
• Portfolio or writing/content samples required.

Remote-first culture

• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• Medical, Dental, Vision, Life, Pet Insurance
• Short Term Disability insurance and more!

We respect the laws enforced by the EEOC and are dedicated to fostering diversity in our workplace.

This position may be performed remotely in most states within the US, with some exclusions.