Role Overview:

We are looking for a Telemarketing Manager who will be responsible for building, managing, and scaling the telemarketing function to generate a predictable flow of qualified meetings and leads for the Business Development team. The role requires strong ownership of strategy, team performance, lead quality, and process discipline to ensure telemarketing becomes a reliable pipeline engine rather than just a call-driven activity.

Key Responsibilities:

Telemarketing Strategy & Planning

• Develop telemarketing strategy aligned with sales targets
• Create calling plans based on industry segments, company size, and decision-maker personas
• Ensure telemarketing activities support the BD pipeline priorities
• Achieve monthly and quarterly targets for calls, meetings, and conversions

Team Leadership & Management

• Hire, train, and onboard Telemarketing Executives
• Set daily, weekly, and monthly performance targets
• Ensure discipline in calling hours, follow-ups, and attendance
• Build a high-performing and stable telemarketing team

Process & System Ownership

• Create and maintain standard operating procedures (SOPs) for telemarketing
• Ensure CRM data accuracy and proper documentation
• Standardize calling scripts, objection handling, and email templates
• Ensure smooth coordination between telemarketing and BD teams

Lead Quality & Conversion Management

• Define lead qualification criteria in coordination with BD leadership
• Ensure meetings generated are BD-ready and high quality
• Review rejected leads and identify root causes
• Act as a quality gate before leads are passed to the BD team

Performance Monitoring & Reporting

• Track key performance metrics such as call volume, connect rate, meetings generated, and conversion ratios
• Conduct daily huddles and weekly performance reviews
• Share structured MIS reports with sales leadership

Training & Continuous Improvement

• Conduct regular call audits and feedback sessions
• Train the team on pitch delivery, objection handling, and CRM usage
• Implement best practices to improve productivity and conversion rates
• Continuously refine scripts, targeting, and calling strategies

Key Performance Indicators (KPIs):

Primary KPIs

• Meetings generated per month
• Call-to-meeting conversion rate
• BD acceptance rate of telemarketing leads
• Pipeline contribution to sales

Secondary KPIs

• Cost per qualified meeting
• CRM data accuracy (target 98%+)
• Team productivity
• New hire ramp-up time

Skills & Qualifications:

Skills

• Telemarketing / Inside Sales Management
• Team leadership and coaching
• Data-driven performance management
• CRM and MIS reporting

Knowledge

• B2B sales processes
• Lead qualification frameworks
• CRM tools and reporting dashboards

Key Traits

• Process-oriented
• Strong ownership and accountability
• Strong people leadership
• Bias for action and continuous improvement

Preferred Experience

• 4–8 years of experience in telemarketing or inside sales
• At least 1–2 years managing a telemarketing or inside sales team
• Experience managing KPIs like calls, meetings, and conversions

Skills: crm

• inside salestelemarketing