As a Digital Product Marketing Manager focusing on digitalization and Industrial AI at ABB, you will play a crucial role in shaping and enhancing ABB's global digital portfolio. Your responsibilities will revolve around driving the positioning, messaging, and go-to-market strategies for industrial AI and digital platforms to ensure that ABB's innovations resonate effectively with customers, partners, and industries worldwide.

Key Responsibilities:
- Develop and implement product marketing strategies and positioning for ABB's digital and AI solutions.
- Create compelling value propositions and persona-based messaging tailored to diverse buyer groups.
- Generate industry-specific content and buyer journeys such as case studies, whitepapers, and campaigns that highlight AI use cases like predictive maintenance and emissions reduction.
- Support sales teams by providing battle cards, pitch decks, and executing targeted account-based marketing campaigns.
- Utilize market intelligence and customer insights to refine messaging, pricing strategies, and overall marketing approach.
- Monitor and enhance marketing performance through key performance indicators (KPIs), content effectiveness assessment, and return on investment (ROI) analysis.

Required Experience & Skills:
- Educational background: B.E./B.Tech in Computer Science, Electrical, Electronics, Instrumentation, or related field; MBA preferred.
- Possess a minimum of 10 years of experience in product marketing, product management, or go-to-market strategies in the digital/AI solutions domain.
- Demonstrated strong knowledge in Industrial AI, IIoT (Industrial Internet of Things), and digital platforms.
- Previous experience working with asset-intensive industries such as Energy, Utilities, Chemicals, Mining, Manufacturing, or Transportation.
- Excellent communication and storytelling abilities.
- Proven track record in global stakeholder management and exposure to international environments. As a Digital Product Marketing Manager focusing on digitalization and Industrial AI at ABB, you will play a crucial role in shaping and enhancing ABB's global digital portfolio. Your responsibilities will revolve around driving the positioning, messaging, and go-to-market strategies for industrial AI and digital platforms to ensure that ABB's innovations resonate effectively with customers, partners, and industries worldwide.

Key Responsibilities:
- Develop and implement product marketing strategies and positioning for ABB's digital and AI solutions.
- Create compelling value propositions and persona-based messaging tailored to diverse buyer groups.
- Generate industry-specific content and buyer journeys such as case studies, whitepapers, and campaigns that highlight AI use cases like predictive maintenance and emissions reduction.
- Support sales teams by providing battle cards, pitch decks, and executing targeted account-based marketing campaigns.
- Utilize market intelligence and customer insights to refine messaging, pricing strategies, and overall marketing approach.
- Monitor and enhance marketing performance through key performance indicators (KPIs), content effectiveness assessment, and return on investment (ROI) analysis.

Required Experience & Skills:
- Educational background: B.E./B.Tech in Computer Science, Electrical, Electronics, Instrumentation, or related field; MBA preferred.
- Possess a minimum of 10 years of experience in product marketing, product management, or go-to-market strategies in the digital/AI solutions domain.
- Demonstrated strong knowledge in Industrial AI, IIoT (Industrial Internet of Things), and digital platforms.
- Previous experience working with asset-intensive industries such as Energy, Utilities, Chemicals, Mining, Manufacturing, or Transportation.
- Excellent communication and storytelling abilities.
- Proven track record in global stakeholder management and exposure to international environments.