📍 Location: Hyderabad

💼 Experience: 2–4 Years

🏢 Employment Type: Full-Time

📊 Department: Marketing
Job Summary

We are seeking a proactive and technically inclined Technical Marketing Executive who can effectively communicate the value of our software products to potential customers.

The ideal candidate should have a strong understanding of technology products, digital marketing, and product positioning, along with the ability to create technical marketing content, presentations, blogs, and promotional materials. This role bridges the gap between product development, marketing, and sales teams.
Key Responsibilities🖥 Product & Technical Understanding

• Develop a deep understanding of the company’s software products, features, and technical capabilities
• Translate complex technical information into clear marketing messages and business benefits
• Conduct market and competitor research to support product positioning
📈 Marketing Strategy & Campaign Support

• Support marketing campaigns aimed at increasing product awareness and lead generation
• Collaborate with the marketing team to execute digital marketing initiatives
• Assist in planning promotional strategies for product launches
✍️ Content Creation & Blog Writing

• Write technical blogs, product articles, and website content optimized for SEO
• Develop content explaining product features, use cases, and benefits
• Ensure all content aligns with brand messaging and marketing strategy
📊 Presentation & Sales Enablement

• Create professional PowerPoint presentations for product demos, client meetings, and internal discussions
• Support the sales team with technical product presentations and marketing materials
• Prepare pitch decks, product documentation, and marketing collateral
🎨 Creative Marketing Support

• Design marketing materials such as flyers, brochures, and promotional creatives
• Ensure all marketing assets maintain brand consistency and quality
📉 Analytics & Performance Tracking

• Monitor marketing campaign performance and engagement metrics
• Analyze marketing data to identify opportunities for improvement
• Provide insights and recommendations to enhance marketing strategies
Required Skills & Qualifications

• Bachelor’s degree in Marketing, IT, Business, or related field
• 2–4 years of experience in technical marketing, digital marketing, or product marketing
• Strong understanding of software products and technology concepts
• Experience creating PowerPoint presentations and marketing materials
• Strong written and verbal communication skills
• Familiarity with SEO, content marketing, and digital marketing tools
Preferred Qualifications

• Experience in IT / SaaS / B2B technology marketing
• Knowledge of product positioning and go-to-market strategies
• Familiarity with marketing tools such as Google Analytics, SEMrush, etc.
• Experience using AI tools for content creation and marketing support