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Story Led Content Creator with a D2C brand - Food Industry

india, Maharashtra, Mumbai

Full–time

Posted on: a month ago

  • *Company Details:-**

    • We are hiring for a Growth Oriented and fast paced D2C Brand. They started their food journey with a wide range of Indian and exotic spices. Raw materials are being procured from various parts of the country in order to give an authentic touch to all spices.

    Key Responsibilities:-
  • *1. Disruptive & Creative Formats:**
  • Out-of-the-box content creatives which goes beyond standard blog posts to foster deep engagement, leveraging interactive, user-generated and experiential formats.
  • Brainstorm and execute unique, high-engagement creatives to be used on various platforms and social media.
  • *2.

    • Content

    Strategy & Campaigns:**
  • Strategise written articles, videos and graphics for websites, social media, and newsletters to convey messages
  • Create, execute, and maintain a comprehensive, data-driven content strategy tailored to business goals
  • Write campaign and product copy for launches, and adapt tone to channel and audience intent.
  • *3.

    • Content

    Audit & Optimization:**
  • Perform regular audits of existing content, identifying gaps and optimizing SEO and performance.
  • *4.

    • Brand

    Strategy**
  • Collaborate with teams to define and communicate brand values through compelling narratives.
  • Oversee the creation of blogs, web copy, videos, and social media, ensuring high-quality, relevant content according to Brand Voice.
  • *5.

    • Performance

    Analysis:**
  • Monitor analytics to measure content effectiveness, traffic, and conversion rates and adjusting strategies as and when needed
  • Gather information for authentic, accurate stories and monitor performance metrics to refine content
  • *6. Collaboration and Corporate Narrative:-**
  • Work with SEO, design, marketing, and product teams to ensure consistent messaging
  • Build corporate stories, such as customer success stories etc for internal or external communication