Profile: Sr. Performance Marketing Manager-Textile-Surat-1L

Experience:

• 3-6+ years of experience in Performance Marketing for D2C / Ecommerce brands
• Experience managing ₹30L-₹50L+ monthly ad budgets

Salary Range: 60K TO 1L

Roles:

• Manage and optimize paid advertising campaigns across Meta Ads and Google Ads
• Plan and execute full-funnel performance marketing strategies for customer acquisition
• Monitor and improve marketing metrics such as ROAS, CAC, MER, and conversion rates
• Implement and manage tracking systems, marketing automation, and analytics tools
• Work on SEO fundamentals to support organic growth initiatives
• Coordinate retention marketing activities including email, SMS, and lifecycle campaigns
• Prepare weekly performance reports and Monthly Business Reviews (MBR)
• Collaborate closely with founders to scale paid acquisition and overall marketing performance

Qualification:

• Graduate in Marketing, Business Administration, Digital Marketing, or related field
• Relevant certifications in Google Ads / Meta Ads preferred