Sr. Manager Market Research & Analytics

Full–time

Posted on: 5 days ago

As a Senior Manager Market Research, you will play a crucial role in driving insights and informing decision-making processes within the company. Your responsibilities will include leading the development and execution of market research initiatives, analyzing data to identify market trends, and providing actionable recommendations to support business objectives.

Key Responsibilities:
- Develop and implement comprehensive market research strategies to align with business goals.
- Analyze Syndicated data to extract meaningful insights and trends, translating findings into actionable recommendations.
- Collaborate with cross-functional teams to integrate market insights into product development, marketing campaigns, and business strategies.
- Stay updated on industry trends, competitor activities, and market dynamics to identify opportunities and threats.
- Design and conduct primary and secondary market research studies, such as surveys, focus groups, and competitive analyses.
- Connect various data points for holistic analysis to drive data-driven decision-making.
- Conduct digital marketing analytics and provide insights for digital marketing strategies.
- Leverage data points for analytics in areas like Omni-Channel customer engagement, To Market sales, and In-market sales.
- Engage in social media listening and monitoring activities.

Qualifications:
- Bachelors degree in marketing, Business Administration, or related field; masters degree preferred.
- Minimum 6 years of experience in market research within the pharmaceutical industry, demonstrating a track record of delivering actionable insights.
- Proficiency in market research methodologies, data analysis tools, and statistical techniques.
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets and translate findings into actionable recommendations.
- Excellent communication and presentation skills, effectively conveying insights to diverse stakeholders.
- Proven ability to manage multiple projects concurrently and drive results in a fast-paced environment.

Additional Details:
The company is looking for a Senior Manager Market Research with expertise in data visualization tools such as Power BI, Qlik, or Tableau, as well as hands-on experience with market research tools like Google and web analytics. Experience with platforms like Hootsuite and Brandwatch is also preferred. As a Senior Manager Market Research, you will play a crucial role in driving insights and informing decision-making processes within the company. Your responsibilities will include leading the development and execution of market research initiatives, analyzing data to identify market trends, and providing actionable recommendations to support business objectives.

Key Responsibilities:
- Develop and implement comprehensive market research strategies to align with business goals.
- Analyze Syndicated data to extract meaningful insights and trends, translating findings into actionable recommendations.
- Collaborate with cross-functional teams to integrate market insights into product development, marketing campaigns, and business strategies.
- Stay updated on industry trends, competitor activities, and market dynamics to identify opportunities and threats.
- Design and conduct primary and secondary market research studies, such as surveys, focus groups, and competitive analyses.
- Connect various data points for holistic analysis to drive data-driven decision-making.
- Conduct digital marketing analytics and provide insights for digital marketing strategies.
- Leverage data points for analytics in areas like Omni-Channel customer engagement, To Market sales, and In-market sales.
- Engage in social media listening and monitoring activities.

Qualifications:
- Bachelors degree in marketing, Business Administration, or related field; masters degree preferred.
- Minimum 6 years of experience in market research within the pharmaceutical industry, demonstrating a track record of delivering actionable insights.
- Proficiency in market research methodologies, data analysis tools, and statistical techniques.
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets and translate findings into actionable recommendations.
- Excellent communication and presentation skills, effectively conveying insights to diverse stakeholders.
- Proven ability to manage multiple projects concurrently and drive results in a fast-paced environment.

Additional Details:
The company is looking for a Senior Manager Market Research with expertise in data visualization tools such as Power BI, Qlik, or Tableau, as well as hands-on experience with market research tools like Google and web analytics. Experience with platforms like Hootsuite and Brandwatch is also preferred.