Sr. D&T Analyst - Marketing Technology, Sites & Services

Full–time

Posted on: a month ago

As a Data Solutions Architect at our company, your role will involve leading the design, development, and implementation of data-driven solutions to optimize the BTFE mobile application and its related ecosystem. You will collaborate with cross-functional teams to define requirements, develop technical specifications, and oversee project execution. Your responsibilities will include:

- Developing and maintaining comprehensive data models, dashboards, and reports to track key performance indicators (KPIs) and provide actionable insights for informed business decisions.
- Ensuring data integrity, accuracy, and accessibility across the BTFE mobile app and related systems in partnership with product and engineering teams.
- Conducting in-depth data analysis to identify trends, patterns, and anomalies for improving the performance of the BTFE mobile application.
- Staying informed about advancements in mobile app development, data analytics, and marketing technology to identify opportunities for innovation.
- Proactively identifying and resolving data-related issues to maintain data quality and accuracy.
- Effectively communicating technical information to both technical and non-technical audiences.
- Mentoring and guiding junior team members to foster a culture of continuous learning.
- Managing multiple projects simultaneously, prioritizing tasks effectively to meet deadlines and achieve objectives.

Qualifications required for this role include:

- Full-time graduation from an accredited university.
- 8+ years of experience in business analysis, with a minimum of 3 years working directly on mobile application development projects.
- Experience in a large, complex organization with teams spanning multiple geographies and business and technology teams.
- Proven ability to design, develop, and implement data-driven solutions using various tools and technologies.
- Experience with data visualization tools and techniques, including creating compelling dashboards and reports.
- Excellent communication, presentation, and interpersonal skills.
- Solid project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

Preferred qualifications for this role include:

- Experience with Agile development methodologies.
- Experience with A/B testing, audience segmentation, and personalization use cases.
- Proven ability to lead and mentor junior team members.
- Experience working in a fast-paced, dynamic environment.
- Familiarity with relevant data privacy regulations (e.g., GDPR, CCPA).
- Experience working with Content Management Systems (CMS).
- Deep understanding of SDLC, Design Principles, and Cloud.
- Exposure to Google Analytics, Salesforce Marketing Cloud, Email Marketing, System Integration, and Data Forms.
- Proficiency in SQL and other data manipulation languages.

Your skills in data visualization, Agile methodologies, SQL, and project management will be essential in this role. With 8-13 years of experience, you are well-equipped to excel in this position. As a Data Solutions Architect at our company, your role will involve leading the design, development, and implementation of data-driven solutions to optimize the BTFE mobile application and its related ecosystem. You will collaborate with cross-functional teams to define requirements, develop technical specifications, and oversee project execution. Your responsibilities will include:

- Developing and maintaining comprehensive data models, dashboards, and reports to track key performance indicators (KPIs) and provide actionable insights for informed business decisions.
- Ensuring data integrity, accuracy, and accessibility across the BTFE mobile app and related systems in partnership with product and engineering teams.
- Conducting in-depth data analysis to identify trends, patterns, and anomalies for improving the performance of the BTFE mobile application.
- Staying informed about advancements in mobile app development, data analytics, and marketing technology to identify opportunities for innovation.
- Proactively identifying and resolving data-related issues to maintain data quality and accuracy.
- Effectively communicating technical information to both technical and non-technical audiences.
- Mentoring and guiding junior team members to foster a culture of continuous learning.
- Managing multiple projects simultaneously, prioritizing tasks effectively to meet deadlines and achieve objectives.

Qualifications required for this role include:

- Full-time graduation from an accredited university.
- 8+ years of experience in business analysis, with a minimum of 3 years working directly on mobile application development projects.
- Experience in a large, complex organization with teams spanning multiple geographies and business and technology teams.
- Proven ability to design, develop, and implement data-driven solutions using various tools and technologies.
- Experience with data visualization tools and techniques,