You are a results-driven Sr. Digital Marketing Executive responsible for leading digital marketing, eCommerce advertising, and organic growth initiatives. Your role involves utilizing your experience in performance marketing, SEO, SMO, and data-driven campaign optimization to drive customer acquisition, online sales, and revenue growth. Key Responsibilities: - Plan and execute multi-channel Ads specific to eCommerce platforms such as bigbasket, zepto, blikit, and Flipkart. - Manage integrated Meta and Google Ads campaigns. - Continuously refine audience targeting, bidding, and creative assets to maximize Return on Advertising Spend (ROAS). - Improve organic visibility and brand engagement through SEO and SMO strategies. - Track key performance indicators (KPIs) such as Cost per Acquisition (CPA), Customer Acquisition Cost (CAC), and Conversion using Google Analytics/GTM. - Conduct A/B testing for landing pages and creatives to optimize performance. - Collaborate with design and product teams to provide actionable performance insights. Qualifications Required: - Proven experience in Performance Marketing, SEO, and SMO. - Hands-on expertise in eCommerce advertising on platforms like bigbasket, zepto, blikit, and Flipkart. - Solid understanding of funnel optimization and marketing attribution. - Analytical mindset with a focus on data-driven decision-making. The company offers a full-time, permanent position with a monthly salary ranging from 30,000.00 to 40,000.90. Additional benefits include cell phone reimbursement, leave encashment, and Provident Fund. The work location is in person. You are a results-driven Sr. Digital Marketing Executive responsible for leading digital marketing, eCommerce advertising, and organic growth initiatives. Your role involves utilizing your experience in performance marketing, SEO, SMO, and data-driven campaign optimization to drive customer acquisition, online sales, and revenue growth. Key Responsibilities: - Plan and execute multi-channel Ads specific to eCommerce platforms such as bigbasket, zepto, blikit, and Flipkart. - Manage integrated Meta and Google Ads campaigns. - Continuously refine audience targeting, bidding, and creative assets to maximize Return on Advertising Spend (ROAS). - Improve organic visibility and brand engagement through SEO and SMO strategies. - Track key performance indicators (KPIs) such as Cost per Acquisition (CPA), Customer Acquisition Cost (CAC), and Conversion using Google Analytics/GTM. - Conduct A/B testing for landing pages and creatives to optimize performance. - Collaborate with design and product teams to provide actionable performance insights. Qualifications Required: - Proven experience in Performance Marketing, SEO, and SMO. - Hands-on expertise in eCommerce advertising on platforms like bigbasket, zepto, blikit, and Flipkart. - Solid understanding of funnel optimization and marketing attribution. - Analytical mindset with a focus on data-driven decision-making. The company offers a full-time, permanent position with a monthly salary ranging from 30,000.00 to 40,000.90. Additional benefits include cell phone reimbursement, leave encashment, and Provident Fund. The work location is in person.