CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity:

As the Senior Consumer Products Associate, you will act as the strategic partner to Mattel’s Master Licensee in India, working closely with the CP Manager to accelerate growth, strengthen execution, and protect brand integrity. This role balances commercial strategy with operational discipline — driving joint business planning, ensuring compliance, and enabling speed-to-market.

As the key bridge between Mattel and the Master Licensee, this position plays a critical role in unlocking performance, ensuring governance, and elevating partnership standards in the Indian market.

What Your Impact Will Be:

• Strategic Partnership & Growth
• Act as the primary day-to-day business lead for the Master Licensee relationship.
• Co-develop annual joint business plans covering revenue growth, retail expansion, and marketing initiatives.
• Lead quarterly business reviews to assess performance (sales, compliance, innovation) and identify growth levers.
• Align brand strategies with local execution to ensure market relevance and commercial impact.
• Operational Excellence
• Drive end-to-end coordination of product submissions, marketing approvals, and cross-functional reviews (Creative, Legal, Brand).
• Optimize approval workflows to improve speed and efficiency.
• Deliver training to the Master Licensee on brand guidelines, compliance standards, and retail best practices.
• Build strong, transparent, and trust-based working relationships.
• Financial & Compliance Governance
• Monitor sales performance, royalty reporting, and market share trends.
• Ensure full contractual compliance across reporting, payments, and documentation.
• Identify financial risks or discrepancies and escalate proactively.
• Provide ongoing market intelligence on competition, consumer behavior, and retail trends.
• Cross-Functional Leadership
• Act as the connector between the Master Licensee and internal stakeholders (Legal, Finance, Marketing).
• Share India-specific insights to strengthen regional CP strategy and execution.

Qualifications

What We’re Looking For:

Education & Experience

• Bachelor’s degree in Business, Marketing, or related field.
• 5–8 years of experience, including exposure to:
• Licensee or partner management (CPG, retail, or licensing preferred)
• Indian consumer market dynamics and retail landscape

Capabilities & Character

• Strong external partner management and influencing skills
• Solid commercial acumen with experience analyzing royalty and sales data
• Proven ability to coordinate across multiple stakeholders
• Fluency in English and Hindi
• Advanced MS Office proficiency and familiarity with collaboration tools (e.g., DAM, SharePoint)
• Strong understanding of business planning and retail operations
• A strategic thinker who can also execute with precision
• A collaborative partner comfortable working in a matrix organization
• A proactive problem solver with strong compliance discipline
• Detail-oriented, organized, and deadline-driven
• Entrepreneurial, agile, and results-focused
• A relationship builder who earns trust across cultures and levels
• Passionate about toys and Mattel's brands!

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch:

The Culture at Mattel

Corporate Philanthropy