Social Media Associate

About the role:
As a Digital & Social Media Associate for Cuddles Foundation, you will be responsible for the growth and management of our communities of supporters and beneficiaries on social media and all other digital platforms. You will work closely with the marketing and communication team to create engaging content for our social media platforms, including keeping our social media profiles updated and brand-focused, managing our online engagement with supporters and growing our supporter base through collaborations and campaigns.

• *Responsibilities**:

- You’ll set and implement social media campaigns to align with marketing strategies.
- You’ll create dynamic written, graphic, and video content for all our social media accounts.
- You’ll constantly push the envelope to increase our following and engagement on these accounts, including managing paid promotions and influencer partnerships.
- You’ll create and own a content calendar for all our social platforms.
- You’ll answer queries from supporters and followers that come in via social media or Google reviews.
- You’ll participate in internal/external events to build our community and boost brand awareness.
- You’ll visit partner hospitals to create post-worthy content
- You’ll liaise with internal teams to stay updated on recent programs, campaigns and features that can be shared on social media.
- You’ll use Google and social media analytics to measure the success of campaigns and continually find ways to improve on those metrics through testing and new initiatives.
- You’ll constantly check Cuddles Foundation SEO ranking and suggest improvements
- You’ll be working closely with the content marketing team and providing them with SEO friendly suggestions to improve content for blogs
- You’ll stay up-to-date with digital technology trends to ensure we are always on point.

Must-Haves:

- Marketing or Social Media Marketing degree preferred.
- 1-3 years of professi