Job Responsibilities:

• Develops digital marketing strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Plans, creates/builds and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Other responsibilities as required and requested by APS Senior Management

Social Media Responsibilities:

• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Managing a high volume of daily social media posts.
• Communicating with social media followers, including responding to queries in a timely manner.
• Developing and managing social influencer programs and attending social influencer events.
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Preparing monthly reports on social media marketing efforts.
• Suggesting recommendations to adjust the social media marketing strategy for optimal results.
• Staying up to date on best practices and emerging trends in social media.
• Performing other duties when needed.

Skills:

• Creating and maintaining product catalogs
• Managing relationships with clients and wholesale partners
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Able to develop budgets & deliver on assigned targets
• Familiar with financial planning and strategy

Education and Experience Requirements:

• Bachelor’s or master’s degree in marketing or a related field ( mass media )
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Minimum of 3 years’ professional experience in social media management
• The candidate is comfortable working night shifts aligned with EST hours.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Experience:

• Social media management: 4 years (Required)

Work Location: Remote