Role Overview: Stryder Consulting is looking for a hands-on Social Media Strategist & Manager who can own social media outcomes end-to-end—from strategy to execution to performance review.

The role is about using social media to drive brand authority, demand, and leads for:

• Our client brands (ecommerce-first businesses)
• Our own consulting firm’s brand (LinkedIn & Instagram)

You will work closely with the founder and eventually lead junior associates.

About the company: Stryder Consulting is an Ecommerce & Quick Commerce consulting firm that offers advanced specialized expertise across Digital & E-commerce marketing for enterprises and startups across India and the UAE.

Stryder Consulting empanels consultants with noteworthy industry experience in each of the verticals to ensure that our clients get the best knowledge and support available anywhere in the country.

Location: Bangalore

Key Responsibilities:

• Social Media Strategy (Core Responsibility)
• Develop platform-specific strategies for Instagram, Tik Tok & LinkedIn
• Translate business goals (sales, leads, positioning) into content pillars
• Define Content themes, Posting cadence, Format mix (reels, carousels, static, stories, LinkedIn posts)
• Build monthly content calendars with clear objectives per post

2. Content Direction & Quality Control:

• Create Content outline, hooks and storytelling frameworks, caption structure (CTA-driven, not generic)
• Review and approve content created by junior resources
• Ensure brand voice consistency, visual alignment and platform best practices.

3. Client & Internal Brand Management

• Manage 1–3 client accounts initially
• Own our firm’s LinkedIn & Instagram
• Handle posting schedules, basic community engagement, client communication

on content approvals & feedback

4. Performance Tracking & Optimization

• Track and review reach, engagement, saves and profile visits, leads or traffic
• Identify what’s working and what’s not
• Recommend iterative improvements, not vanity metrics
• Prepare monthly performance summaries for clients/internal review

5. Process Building

• Create content SOPs, checklists and templates
• Help make social media execution repeatable and scalable

What Success Looks Like (Non-Negotiable)

Within 60–90 days, you should:

• Independently run social strategy for clients and internal brand
• Reduce founder involvement in day-to-day content decisions
• Deliver consistent, on-brand, error-free content
• Show clear improvement in engagement quality and brand clarity
• Build systems so juniors can execute without chaos

Role Requirements (Must-Have)

• 3–6 years managing Instagram and/or LinkedIn for brands
• Strong understanding of content strategy, platform algorithms, storytelling and hooks
• Experience working with founders or ecommerce brands
• Ability to think business-first, not just “social-first”
• Strong written communication skills
• High attention to detail and ownership mindset

Good-to-Have (Big Plus):

• Experience in ecommerce, D2C, or marketplaces
• Understanding of lead-generation funnels
• Ability to brief designers and video editors effectively
• Exposure to analytics tools or Meta insights
• Prior experience mentoring juniors

Who This Role Is NOT For:

• Someone who only manages social media and doesn't create content
• Someone who needs daily hand-holding
• Someone who only copies trends from other brands
• Someone who only manages an external social media agency
• Someone who has only worked with B2C brands.

Working Style & Expectations:

• High ownership, low micromanagement
• Clear thinking and structured execution
• Open to feedback and iteration
• Comfortable working in a growing, evolving setup

Qualifications:

• Bachelor's degree
• Relevant work experience writing creative content for e-commerce and social media.
• Research skills
• Proficiency in English
• Creative mindset
• Excellent content writing and copywriting skills
• In-depth knowledge of social media trends, social and meme culture, and how a clearly defined brand can cut through the clutter.
• Knowledge of design tools like Canva/Photoshop.
• Creatively inclined and social media savvy.
• Expert knowledge of all leading social media sites, including their algorithms.
• Ability to create authoritative and persuasive texts.
• Efficient and a high performer

What we offer you:

• A competent pay structure according to the Indian market.
• Freedom to work remotely from anywhere on your wfh days.
• Innumerable opportunities to learn new skills and grow in a hyper growth company.
• Days off to take care of mental and physical health as and when required.