Social Media Marketing Specialist (Permanent)

india, Tamil Nadu, Chennai

Full–time

Posted on: 6 days ago

We are looking for a highly motivated and creative Social Media Executive to join our team! You will be responsible for creating compelling content, managing our digital presence across multiple platforms, and driving customer engagement through innovative campaigns. Create engaging content for social media, email newsletters, websites, and marketing campaigns.

Design visually appealing creatives using Canva and ensure brand consistency across all platforms.

Manage and grow multiple social media accounts (Facebook, Instagram, etc.) Coordinate with the marketing team to plan and schedule promotional messages, product launches, and announcements.

Run and optimize Google Ads and Meta (Facebook/Instagram) Ad Campaigns for lead generation and sales.

Manage email marketing campaigns using tools like Mailchimp , ensuring high open and conversion rates.

Develop and execute monthly content calendars and digital marketing plans.

Track and report performance metrics using Google Analytics , Meta Insights , etc., Collaborate with design, product, and sales teams to align messaging and marketing goals.

Conduct competitor research, stay up-to-date on digital trends, and bring fresh ideas to the table.

Optimize content and campaigns for SEO, visibility, and performance.

Must be fluent in English (written & verbal).

Strong content writing and copywriting skills.

Hands-on experience with Canva (or similar design tools).

Working knowledge of Google Ads and Meta Ads Manager .

Proficiency in email marketing tools such as Mailchimp or Klaviyo.

Good understanding of SEO best practices and digital campaign metrics.

Prior experience managing multiple social media accounts .

Video editing skills (Reels, Stories, YouTube Shorts) are a bonus.

Job Types: Full-time, Permanent, Fresher

Day shift

Fixed shift

Morning shift

Experience:

Canva: 1 year (Required)

Social media marketing: Email marketing: Adyar, Chennai, Tamil Nadu (Required)