Social Media Manager- Gujarati

india, Uttar Pradesh, Noida

Full–time

Posted on: 2 days ago

About Us

Started in 2019, STAGE is an entertainment platform for regional cultures known for producing premium quality content in Indian languages to reinforce, protect and validate people’s sense of identity for their culture and heritage.

We currently focus on Haryanvi, Rajasthani and Bhojpuri languages. Our mobile apps have 15 Mn+ downloads and 4 Mn+ paying customers globally. That makes STAGE the biggest media platform in these regions.

In 2023, STAGE was also featured on Shark Tank India S2. Watch our story here .

Be a full-stack creator for STAGE's Gujarati social presence. Think content, write it, create it using AI, edit videos, post, and make it viral. We want AI-native creators who love Gujarati cinema, live on memes, know what's trending, and can ride viral waves — not traditional social media managers.

Location: Noida, STAGE HQ

Company: STAGE OTT

Reports to: Director - Brand Marketing

Role Type: Individual Contributor (full stack)

The Mission

STAGE is an Entertainment Platform for India's Regional Cultures.

We exist to celebrate, represent, and elevate the stories, emotions, and identities that define India across regions, communities, and cultural worlds that mainstream entertainment has historically under-represented.

We are looking for a Full-Stack Creator, someone who owns the Gujarati social media presence for STAGE with deep cultural fluency, creative excellence, and an entertainment-first mindset.

You will be the voice of STAGE in Gujarat, translating our brand narrative into compelling, culturally-rooted content that drives user acquisition, fosters regional pride, and builds lasting community engagement.

What You Will Own (Non-Negotiable)

This role owns the language-specific social media presence for STAGE in Gujarati.

You Are The Authority On
  • How STAGE shows up in Gujarati social conversations
  • Content that drives cultural connection, entertainment value, and rides trending moments
  • Community building and engagement in the Gujarati market
  • Social-led user acquisition and retention

  • Key Responsibilities

    1. Language-First Social Strategy: Entertainment In Regional Context
  • Translate STAGE's cultural brand narrative into authentic Gujarati storytelling that entertains first, educates second.
  • Own conversations around titles — driving discoverability through culturally relevant hooks, memes, and moments.
  • Determine optimal content formats (reels, memes, shorts, carousels, challenges) based on:
  • What's trending in Gujarati digital culture
  • What's working in our data
  • Our content slate and release calendar
  • Align weekly plans with content releases, tentpole events, and regional cultural moments (Navratri, Uttarayan, Janmashtami, etc.).
  • Act as the Gujarati brand voice — ensuring tone, language, and cultural references feel authentic, not tokenistic. 2. Full-Stack AI-Native Creation
  • Lead end-to-end content creation using AI tools (ChatGPT, Midjourney, Pika, Runway, CapCut, etc.).
  • Publish daily across Instagram, Facebook, and YouTube — balancing volume with cultural relevance and taste.
  • Own the full content lifecycle independently: ideate → write → design → post → analyze.
  • Develop a rapid, engaging, and culturally astute publishing capability that feels native to Gujarati audiences.
  • Ensure every piece of content reflects high creative standards and cultural sensitivity.