About Niyat: Niyat is a premium Ihram brand built for Muslim pilgrims preparing for Hajj and Umrah. We believe that comfort in worship is not a luxury — it's an act of care. Our garments are crafted using advanced bamboo-cotton technology to help pilgrims focus on what truly matters. Niyat is a young, growing brand backed by VKS Textiles — 22 years of textile manufacturing expertise from Coimbatore. Website: https://www.shopniyat.com/ The Role: We're looking for a creative and self-driven Social Media Manager to build Niyat's presence on Instagram from the ground up. You'll manage the content calendar, shoot and edit Reels, design creatives, write copy, and grow a community of pilgrims and establish Niyat as a trusted voice in the Muslim community. What You'll Do: • Plan and manage a monthly content calendar for Instagram. • Shoot and edit short-form video content including Reels. • Design static posts, carousels, and Story graphics (Canva / Adobe / equivalent). • Write captions that reflect Niyat's brand voice — warm, authentic, and purposeful. • Grow followers organically through consistent posting and community engagement. What We're Looking For: • Atleast 2 years of hands-on social media management experience. • Strong Reels production skills. • Proficiency in video editing tools (CapCut, Adobe Premiere, or similar). • Eye for design and basic graphic creation skills. • Copywriting ability in English (knowledge of Urdu, Tamil, or Malayalam is a plus). • Self-starter who can work independently with minimal hand-holding. Good to Have: • Prior experience with lifestyle, apparel, or premium consumer brands. • Familiarity with faith-based or community-driven marketing. • Understanding of Instagram analytics and basic paid promotion. Job Types: Full-time, Part-time, Freelance Pay: From ₹50,000.00 per month Benefits: • Paid sick time • Paid time off • Work from home Work Location: Hybrid remote in Coimbatore, Tamil Nadu