Company: SUYU India

Location: Hyderabad (On-site preferred)

Experience: 3–5 years

Employment Type: Full-time

About the Role:

We are looking for a creative and execution-focused Meta Ads Expert to build SUYU into a strong skincare voice on Instagram and other platforms. This role is critical for organic growth, brand storytelling, and supporting paid creative initiatives.

Role Overview:

You will own SUYU’s social presence end-to-end, including content planning, execution, community management, and coordination with performance marketing for ad creatives.

Key Responsibilities

Content Strategy and Planning:

- Build a monthly content calendar aligned with launches and campaigns
- Plan reels, carousels, stories, and educational content
- Develop strong skincare storytelling and brand voice
- Identify trends relevant to beauty and skincare

Execution:

- Manage daily posting across Instagram and other relevant platforms
- Coordinate with designers and video editors
- Ensure consistent visual identity and tone of voice
- Support UGC sourcing and creator coordination

Growth and Engagement:

- Improve engagement rate and follower growth quality
- Manage comments, direct messages, and community interactions
- Run influencer seeding and collaborations
- Track content performance including saves, shares, and clicks

Performance Support:

- Work closely with the performance team on ad creatives
- Identify high-performing organic content for paid scaling
- Share weekly social performance insights

Must-Have Requirements:

- 3–5 years managing social media for D2C or consumer brands
- Strong understanding of Instagram and Reels
- Experience in skincare or beauty category preferred
- Robust copywriting skills
- Understanding of content that drives conversion, not just aesthetics
- Basic understanding of performance marketing is an added advantage

Good-to-Have:

- Existing creator or influencer network
- UGC coordination experience
- Basic design sense
- Familiarity with Canva or basic editing tools

Success Metrics:

- Engagement rate
- Quality follower growth
- Content saves and shares
- UGC pipeline strength
- Contribution to paid creative performance

Compensation:

- Competitive salary based on experience.