Role Overview:

We are looking for a creative, performance-driven Social Media Manager who can own and scale our social presence across platforms. This role requires a mix of content strategy, trend understanding, execution, and performance analysis to drive brand awareness, engagement, and conversions.

Key Responsibilities:

• Develop and execute a social media strategy aligned with business and marketing goals
• Plan and manage content calendars across platforms like Instagram, Facebook, YouTube Shorts, and others
• Work closely with designers, video editors, and scriptwriters to create high-performing content (reels, posts, ads)
• Identify and leverage trending formats, audios, and viral hooks to maximize reach
• Oversee end-to-end content execution – from ideation to publishing
• Analyze performance metrics (reach, engagement, CTR, conversions) and optimize content accordingly
• Manage and grow community engagement (comments, DMs, feedback loops)
• Coordinate with performance marketing team to align organic and paid strategies
• Collaborate with influencers/creators for content and campaigns
• Stay updated with platform algorithm changes and industry trends

Requirements:

• 2+ years of experience managing social media for D2C or consumer brands
• Strong understanding of Instagram and short-form video content
• Proven track record of creating viral or high-performing content
• Basic understanding of paid ads and performance metrics
• Excellent communication and content planning skills
• Ability to think both creatively and analytically
• Experience with tools like Meta Business Suite, analytics tools, scheduling platforms, etc.

Good to Have:

• Experience in beauty, skincare, or wellness industry
• Understanding of UGC-style content and ad creatives
• Hands-on experience in scriptwriting or content ideation
• Familiarity with influencer marketing

What We’re Looking For:

• Someone who lives and breathes social media trends
• A fast executor who can turn ideas into content quickly
• A data-driven thinker who understands what works and why

Job Type: Full-time

Pay: Up to ₹40,000.00 per month

Work Location: In person