Job Title: Social Media, Influencer Marketing Copywriter & On Camera Creator

Location: Bangalore

Work Mode: On-site

Department: Social Media / Digital Marketing

Reporting to: Social Media Lead

About the Role

Orchids The International School is hiring a Social Media Copywriter & On-Camera Creator to strengthen its social media and influencer marketing efforts. This role is not for behind-the-scenes writers. It is built for current or former creators who can write, speak, host, and represent the brand on camera.

The role sits within the Social Media team and reports directly to the Social Media Lead. It does not report to a central copywriting or creative head.

Who Should Apply (Read Carefully)

You should apply only if:
You are camera-confident and comfortable recording videos You have created content yourself (professionally or as a creator or are confident of doing so even if you haven't in the past) You enjoy writing and presenting You understand social media as a living, real-time platform

If you prefer to only write and stay off camera, this role is not a fit.

Key Responsibilities
Write social-first copy for Instagram, YouTube Shorts, Facebook, and LinkedIn. Conceptualize and write Reels and short-form video scripts, including hooks, talking points, and CTAs. Write and manage influencer marketing scripts for parent creators, educators, and regional influencers. Coordinate closely with influencers to:

o Share briefs and scripts

o Ensure clarity, tone, and brand alignment

o Follow up on timelines and content delivery
Review influencer content and ensure it meets creative and messaging standards. Collaborate with the Social Media team on:

o Content calendars

o Campaign-led moments

o Trend-based formats and reactive content
Stay on top of platform trends, creator formats, memes, and cultural moments. Appear on camera when required:

o Record reels, short videos, explainers, and walk-through content

o Host or speak in brand-led social content
Adapt tone and messaging across audiences while maintaining brand consistency

Qualifications & Experience
3–7 years of experience in social media writing, content creation, or influencer marketing. Proven experience as a creator, ex-creator, or on-camera content professional. Strong understanding of Indian social media audiences and creator ecosystems. Multilingual writing is mandatory:

o Strong command over Hindi and Hinglish

o Any other Indian language is a strong plus
Comfortable, confident, and presentable on camera. Ability to balance writing, coordination, and presentation responsibilities. Experience in education, parenting, or consumer brands is a plus

Key Skills
Social Media Copywriting Reels & Short-form Scriptwriting Influencer Marketing Content On-Camera Presentation & Hosting Multilingual Writing (Hindi, Hinglish, Kannada + others) Trend Awareness & Platform Culture Influencer Coordination & Follow-ups

Role Fitment

This role is ideal for someone who:
Thinks like a creator, not just a writer Is comfortable being the face and the voice behind content Enjoys fast-paced social environments Wants to grow into a creator-led social media professional

Additional Information
Reports directly to the Social Media Lead Embedded fully within the Social Media team Female candidates are preferred