SmartWinnr is a leading global platform that uses gamification to enhance knowledge management and performance optimization for distributed sales teams. The platform serves Fortune 500 clients including Boston Scientific, Johnson & Johnson, and AstraZeneca, along with other major companies such as Abbott, Medtronic, HDFC Life, SBI Life, ICICI Prudential, and Aditya Birla to boost sales productivity. Job Role : Content Marketer

As a Content Marketer at SmartWinnr, you will play a key role in crafting compelling, high-quality content that strengthens our brand presence and drives lead generation. This is an exciting opportunity to work at the intersection of storytelling, strategy, and SEO within a dynamic SaaS environment. You will collaborate closely with the marketing team to develop content that resonates with our target audience and aligns with business objectives.

Content Creation & Copywriting
Develop, write, and edit content across multiple formats including blog posts, social media updates, email campaigns, landing pages, and marketing assets
Create persuasive and engaging copy that aligns with SmartWinnr's brand tone and messaging
SEO & Content Optimization
Apply SEO best practices to enhance visibility and search performance
Support keyword strategy, meta descriptions, and on-page SEO optimization

Content Strategy & Performance Tracking
Collaborate with the marketing team to execute and refine content strategies
Analyze content performance metrics and provide actionable insights
Maintain and manage an editorial calendar to ensure consistent and timely content delivery
Stay up to date with the latest trends, tools, and best practices in content marketing and copywriting

Bachelor's degree in Marketing, Communications, Journalism, English, or a related field

3–4 years of proven experience in content marketing, copywriting, and content creation

• Experience in the Life Sciences or Pharmaceutical industries is preferred
• Strong writing, editing, and proofreading skills with exceptional attention to detail
• Solid understanding of SEO principles and content optimization techniques
• Ability to craft content tailored to different audiences and formats
• Proficiency with content management systems (CMS) and marketing tools
• Creative thinking, problem-solving ability, and adaptability in a fast-paced environment

Opportunity to contribute to a high-impact content strategy in a fast-growing SaaS company
Exposure to cutting-edge tools and real-time marketing execution
Potential for career growth and advancement based on performance