Job Title: Content Strategist Department: Branding
We are looking for a Content Strategist who can translate brand objectives, consumer insights, and category trends into high-impact content ecosystems. This role will own content planning across platforms, ensuring consistency in brand voice and performance-driven storytelling.

Content Strategy & Planning
Coordinating with social media agency, creators, and freelancers with clear content direction
Build platform-wise content frameworks (Instagram, YouTube, E-commerce, CRM, etc.)
Own content calendars across campaigns, product launches, and always-on communication
Develop annual and quarterly content strategy aligned with brand and business goals
Identify content white spaces based on search trends, social listening, and competitor benchmarking
Brand & Communication Development
Maintain brand tone, messaging hierarchy, and narrative frameworks
Convert product USPs, ingredient stories, and science into consumer-friendly content
Partner with Brand, R&D, and Regulatory teams for claim-safe storytelling
Work with Design, Performance Marketing, Influencer Marketing, and E-commerce teams
Support product launches with 360° content roll-out plans
Consumer & Category Intelligence
Track cultural trends, platform shifts, and content consumption behaviour
Analyse competitor content strategy and messaging claims
Convert insights into actionable content hypotheses

Bachelor’s degree in Marketing, Mass Communication, Business, or related field

• 4-7 years of experience in Content Strategy / Social Strategy / Brand Content
• Must have 1-2 years of experience in copywriting
• Experience in D2C, FMCG, Health, Nutrition, or Consumer Brands preferred