We are seeking a highly skilled **Social Media & Digital Marketing Manager (All Rounder)** who has a strong understanding of end to end digital marketing and a proven ability to generate **international B2B leads** . The primary focus of this role is **not just posting content** , but **driving high-quality international leads** for accounting, bookkeeping, and back office services targeting markets such as the **USA, UK, Australia** , and other global regions. • *Key Responsibilities:** • Manage and grow presence across **LinkedIn, Instagram, and other social media platforms** • Develop, plan, and execute **comprehensive marketing strategies** • Handle **SEO** , **Google Marketing** , and overall digital performance efforts • Run **lead generation campaigns** (critical requirement) • Create engaging content including **posts, reels, videos, and informational material** • Convert inquiries into **qualified leads** • Monitor analytics and optimize campaigns for better results • *Must Have** • **4+ years of experience** in digital marketing • Bachelor s degree or Masters degree in **Marketing** , **Digital Marketing** , **Communication** , **Business Administration** , or a related field • Strong **all-rounder** with hands-on experience in multiple digital domains • Proven background in **B2B marketing or lead generation** • Excellent communication skills and strong content understanding • Ability to think strategically and execute with precision • We are **not** looking for someone whose primary role is only posting on Instagram. • We need a candidate who thoroughly understands: • *Performance Marketing** • *Lead Generation** • *Digital Strategy**