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Social Media & Digital Marketer

india, West Bengal, Kolkata

Full–time

Posted on: 3 days ago

  • *Job Title: Social Media & Digital Marketer**

    • Location: Kolkata

    Type: Full-time
  • *About the Role**

    • We are looking for a dynamic and creative individual to help build and strengthen the brand image of an apparel manufacturer. The role involves shaping how a brand is perceived by customers through thoughtful communication, digital presence, and consistent brand storytelling.

    This position is ideal for someone who enjoys combining strategic thinking with creativity from content creation and digital communication to brand image development and online product and brand management.
  • *Job Responsibilities**
  • Develop and execute communication strategies to enhance brand image and association.
  • Create engaging and relevant content for LinkedIn, Instagram, facebook, youtube, company website, and marketing collaterals.
  • Ensure consistency in brand tone, visual identity, and messaging across all communication channels.
  • Work to highlight existing and new products through social media and digital platforms.
  • Support in developing product brochures, presentations, and brand materials.
  • Track performance and engagement metrics to continually refine communication strategies.
  • *Requirements**
  • Bachelor’s degree in Marketing, Communications, Media, or a related field.
  • 1–3 years of experience in social media communications, branding, or digital marketing.
  • Excellent writing, editing, and storytelling skills.
  • Creative mind-set with strong attention to detail.
  • Familiarity with influencer marketing, digital content tools, and brand communication.
  • *What We’re Looking For**
  • Someone who understands the nuances brand building through social & digital media
  • A creative thinker who can translate product & brand values into visual and verbal identity.