Role Overview:
As a Social Media & Content Strategist at PROJECT 1000, you will play a crucial role in connecting rural craftsmanship with modern social trends. Your primary responsibility will be to create engaging content that resonates with our mission of empowering rural women through upcycled handicrafts. Utilizing your creative and data-driven skills, you will contribute to building a global community through authentic storytelling and innovative strategies.

Key Responsibilities:
- Design and execute an omnichannel content calendar across platforms like Instagram, TikTok, YouTube (Shorts), LinkedIn, and Pinterest to reach a diverse audience.
- Script, film, and edit high-engagement short-form videos focusing on behind-the-scenes "maker" stories and upcycling processes.
- Utilize generative AI tools to scale content production, automate captions, and create experimental creative campaigns while maintaining brand authenticity.
- Stay ahead of platform shifts, implement "Social Search" SEO strategies, and ensure products are discoverable through trending algorithms.
- Manage real-time engagement in DMs and comments to foster a community of active brand advocates.
- Use analytics to track performance metrics, report on reach, engagement, and conversion, and adjust strategies based on data-driven insights.

Qualification Required:
- 2+ years of experience in digital marketing, preferably within social enterprise, fashion, or lifestyle sectors.
- Proficiency in AI tools such as ChatGPT, Midjourney, or video AI, as well as Canva/Adobe Suite and CapCut.
- Strategic mindset aligning viral content with sustainability and empowerment goals.
- Keen visual eye to translate handloom and crochet aesthetics into a digital format.
- Ability to adapt quickly to trends while upholding the "Slow Fashion" ethos.

Additional Details:
Joining PROJECT 1000 will provide you with the opportunity to shape the digital identity of a brand making a real-world impact. Your creative contributions will directly support women artisans' livelihoods and promote sustainable fashion practices with zero-carbon footprint. Role Overview:
As a Social Media & Content Strategist at PROJECT 1000, you will play a crucial role in connecting rural craftsmanship with modern social trends. Your primary responsibility will be to create engaging content that resonates with our mission of empowering rural women through upcycled handicrafts. Utilizing your creative and data-driven skills, you will contribute to building a global community through authentic storytelling and innovative strategies.

Key Responsibilities:
- Design and execute an omnichannel content calendar across platforms like Instagram, TikTok, YouTube (Shorts), LinkedIn, and Pinterest to reach a diverse audience.
- Script, film, and edit high-engagement short-form videos focusing on behind-the-scenes "maker" stories and upcycling processes.
- Utilize generative AI tools to scale content production, automate captions, and create experimental creative campaigns while maintaining brand authenticity.
- Stay ahead of platform shifts, implement "Social Search" SEO strategies, and ensure products are discoverable through trending algorithms.
- Manage real-time engagement in DMs and comments to foster a community of active brand advocates.
- Use analytics to track performance metrics, report on reach, engagement, and conversion, and adjust strategies based on data-driven insights.

Qualification Required:
- 2+ years of experience in digital marketing, preferably within social enterprise, fashion, or lifestyle sectors.
- Proficiency in AI tools such as ChatGPT, Midjourney, or video AI, as well as Canva/Adobe Suite and CapCut.
- Strategic mindset aligning viral content with sustainability and empowerment goals.
- Keen visual eye to translate handloom and crochet aesthetics into a digital format.
- Ability to adapt quickly to trends while upholding the "Slow Fashion" ethos.

Additional Details:
Joining PROJECT 1000 will provide you with the opportunity to shape the digital identity of a brand making a real-world impact. Your creative contributions will directly support women artisans' livelihoods and promote sustainable fashion practices with zero-carbon footprint.