We are looking for a witty, creative, and advertisement-minded Content Writer who lives and breathes social media. If you can turn everyday moments into viral captions, think like a brand strategist, and sprinkle humor effortlessly — we want you on our team

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Key Responsibilities

• Write engaging, scroll-stopping content for Instagram posts, reels, stories, and captions
• Script compelling and entertaining content for YouTube videos (shorts & long-form)
• Develop creative campaign ideas with a strong advertising angle
• Craft hooks that grab attention in the first 3 seconds
• Brainstorm viral concepts aligned with brand voice and trends
• Collaborate with designers, editors, and marketing teams
• Adapt tone for different audiences while maintaining brand consistency
• Stay updated with social media trends, memes, and pop culture
• We are Into Indian culture and selling Indian culture to the world. We need a lot of content around India that has the smell of nostalgia, pride, history, modern India.
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What We're Looking For

• Proven experience in social media content writing
• Strong understanding of Instagram and YouTube algorithms & audience behavior
• A creative advertising mindset (you think beyond just captions — you think campaigns)
• Excellent sense of humor and storytelling skills
• Ability to write catchy hooks, witty punchlines & emotionally engaging scripts
• Strong grasp of brand positioning and audience targeting
• Ability to work on tight deadlines without compromising creativity
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Bonus Points If You Have

• Experience in ad copywriting or performance marketing
• Understanding of analytics and content optimization
• Basic knowledge of video storytelling formats
• Ability to ideate viral, relatable content
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Why Join Us?

• Creative freedom to experiment
• Opportunity to build impactful, viral campaigns
• A collaborative and fun work environment