Shopify CRO & UX/UI

Jewelry Ecommerce – Shopify

About the Brand

Stars & Vogue is an emerging affordable luxury jewelry brand focused on helping customers look elegant, trendy, and confident without paying luxury prices.

Our mission is simple: make luxury-inspired jewelry accessible while delivering a premium online shopping experience.

We specialize in Demi Fine Jewelry , inspired by global fashion trends and seasonal styles. Our brand message is “Be the Star.”

As we scale our ecommerce business, we are looking for a Shopify CRO, UX/UI & Landing Page Specialist who can continuously improve our website performance through conversion optimization, high-performing landing pages, and SEO-optimized collection pages.

Role Overview

This role focuses on conversion rate optimization, landing page creation, and Shopify merchandising strategy .

You will be responsible for designing high-converting landing pages , improving collection page SEO , and ensuring the Shopify store delivers an exceptional customer experience that drives sales .

This role requires someone who understands ecommerce psychology, UX/UI best practices, CRO strategies, and Shopify merchandising and Social Media Marketing.

Key Responsibilities

Landing Page Creation & Campaign Pages

• Design and build high-converting landing pages in Shopify
• Develop campaign pages for every seasonal events
• Create optimized pages for paid traffic campaigns (Meta Ads and Google Ads)
• Ensure landing pages are designed to maximize conversion rate and engagement

Conversion Rate Optimization (CRO)

• Continuously improve website performance by optimizing:
• conversion rate
• average order value
• time on site
• Implement CRO best practices including:
• trust signals
• urgency elements
• product storytelling
• optimized call-to-action placement
• Analyze customer behavior and suggest improvements to increase sales.

Shopify Homepage & Visual Merchandising

• Refresh homepage layout and content based on:
• seasonal campaigns
• trending products
• merchandising strategy
• Ensure the website maintains a premium, luxury-inspired brand experience
• Create sections highlighting key merchandising categories such as:
• Trending Jewelry
• Layered Necklace Styles
• Best-Selling Gifts
• Jewelry Under $50

Collection Page Optimization & SEO (Shopify)

The specialist will manage and optimize all Shopify collection pages to improve organic search visibility, product discovery, and customer experience.

Responsibilities

• Create and maintain SEO-optimized collection pages across the Shopify store.
• Write short, engaging introductions and descriptions for each collection page to help customers understand the product category and improve search visibility.
• Optimize collection pages with:
• relevant keyword targeting
• structured headings (H1, H2)
• SEO-optimized titles and meta descriptions
• Ensure collection pages are structured for both SEO performance and an excellent browsing experience .
• Implement internal linking between collections and related product categories.
• Update collection pages regularly based on:
• seasonal trends
• new product launches
• merchandising campaigns.
• Organize collections to highlight trending styles such as:
• layered necklaces
• stackable rings
• statement earrings
• giftable jewelry.

Expected Outcome

Each collection page should include:

• A clear SEO-optimized title
• A short introduction (2–4 sentences) that improves search rankings and guides customers
• Proper keyword placement and internal linking
• Strong merchandising to help customers easily discover products.

Performance Optimization

• Ensure pages are optimized for mobile-first ecommerce experience
• Improve site speed and loading performance
• Implement A/B testing strategies for landing pages
• Use analytics to continuously improve user experience and conversion performance.

Required Skills

• Strong experience with Shopify
• Experience creating high-converting landing pages for ecommerce
• Proven conversion rate optimization (CRO) experience
• UX/UI understanding for ecommerce websites
• Knowledge of Shopify Liquid, HTML, and CSS (basic to intermediate)
• Experience optimizing collection pages for SEO
• Ability to work with Shopify themes (preferably Minimog or similar )

Preferred Experience

• Experience working with fashion, jewelry, or lifestyle ecommerce brands
• Knowledge of Meta Ads and Google Ads landing page optimization
• Experience using tools such as:
• heatmaps
• analytics platforms
• CRO testing tools
• Understanding of SEO for ecommerce category pages
• Understanding of Social Media Marketing and SEO requirements

To Apply

Please include:

• Examples of Shopify landing pages you have built
• Examples of collection pages you optimized for SEO
• Details of conversion improvements you achieved
• Shopify themes and tools you are experienced with.

Bonus points if you have experience working with fashion or jewelry ecommerce brands.