This role will be responsible for enhancing the online presence of a website and increasing its visibility in search engine results pages (SERPs). This is a crucial role in driving organic traffic and improving the website's overall performance.

• Analyzing and managing traffic growth.
• Strong background in cracking search algorithms and keywords marketing.
• Specialize in Dynamic Pages Optimization, Web analytics & Internet marketing.
• Ability to show competitive keyword ranking on Search engines on-page & off-page strategies with optimization.
• Performing Keyword Research, Competition Analysis, Ranking reporting, etc.
• Undertake different link building activities such as classified listing, business listing, social media promotions, etc.
• Should have good expertise in online reputation management (ORM) & blog strategy.
• Developing App Store Optimization (ASO) strategies to ensure that our app appears at the top of the search results in all applicable app stores.
• Optimizing conversion rates for app download pages by utilizing various content and visual tools.
• Monitoring and tracking app store rankings using the latest analytic tracking tools.

Qualifications

• 3 to 5 years of working knowledge of SEO & ASO best practices.
• Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, and others.
• Understanding of HTML, CSS, and web development concepts.
• Strong analytical and problem-solving skills.
• Excellent communication and teamwork skills.
• Continuous learning and adaptability to keep up with industry changes.

Required Skills

• Traffic Analysis
• SEO & ASO
• Dynamic Pages Optimization
• Web Analytics
• Internet Marketing

What You Can Expect In Return

• ESOPs
• Health insurance
• Statutory benefits like PF & Gratuity
• Flexible Working structure
• Professional development opportunities
• Collaborative and inclusive work culture

EduFund is India’s first dedicated education-focused fintech platform, built to help Indian families plan, save and secure their child’s education. Founded in 2020, our mission is to remove financial stress from education planning.

We offer a full suite of solutions, including investments, education loans, visa and immigration support, international remittance, and expert counselling, making it India’s only end‑to‑end education financial planning platform. Whether it's saving early or funding a degree abroad, EduFund helps parents make smarter financial decisions for their child’s future. With 2.5 lakh+ families, 40+ AMC partners, 15+ lending partners, and a growing presence across Tier 1 and Tier 2 cities, EduFund is becoming the go-to platform for education financing in India.

In July 2025, EduFund raised $6 million in Series A funding, led by Cercano Management and MassMutual Ventures, bringing the total capital raised to $12 million.

Explore more at www.edufund.in

Skills: html,on-page & off-page strategies,online reputation management (orm),ranking reporting,dynamic pages optimization,industry knowledge,conversion rate optimization,continuous learning,keyword research,blog strategy,aso,teamwork skills,link building,app store optimization (aso) strategies,internet marketing,web analytics,traffic analysis,competitive keyword ranking,seo,keywords marketing,communication skills,orm,problem-solving skills,classified listing,search algorithms,analytical skills,social media promotions,business listing,competition analysis,search engine optimization,web development,online presence enhancement,css