Senior Paid media specialist

india, Haryana, Faridabad

Full–time

Posted on: 7 days ago

Position Summary :
We are looking for an analytically minded Specialst/ Senior specialist for Social Beat Digital Marketing Agency to focus on developing, executing, optimising campaign and media planning across Meta, Google and Marketplace ecosystem. This position has a focus on leading certain businesses with a mix of branding and performance campaigns. Experience in managing app campaigns is a plus.
We are looking for smart, passionate, and experienced professionals who want to be part of an innovative team in a rapidly evolving industry.
Key Responsibility Areas :
· Execute, manage and optimise paid digital campaigns across a variety of platforms using native and third-party tools.
· Work collaboratively with Account teams to translate client needs into campaign strategies that over-deliver on their needs.
· Develop in-depth and technical reporting to showcase performance, both for clients and within the agency.
· Manage ad tech vendors to execute campaigns.
· Mentor junior team members.
· Experience with ad serving solutions, tag management, and operations is a strong plus.
· Proven record of managing multiple projects at once.
· Ability to stay highly organised and efficient in a fast-paced, rigorous work environment.
Skills :
● 2.5 - 3+ years of experience working in media technology platforms.
● Demonstrates understanding of marketing funnels and media planning.
● Working knowledge of Syndicated tools (GA, GDS, GTM, Comscore and etc)
● Understanding of optimization platforms & trafficking platforms
● Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc)
● Team player
● Thinks Strategically
● In depth understanding of Meta, Google and marketplace ecosystem. Third party platform understanding is a plus