Senior Manager – Strategic Marketing & Sales

About Us:

• Company/Business introduction:

The POWERCON® Group – an Indian MNC, is a Total Solution Provider for Renewable Energy Project Development, Construction and Lifetime Operations. The 2 flagships POWERCON® Ventures (Wind arm) and PowerSun® (Solar PV arm) together with worldwide partnerships and specialized SBUs constitute a 360-degree RE eco-system to serve domestic and global markets across the Renewable Energy delivery chain.

The Group’s Wind & Solar service portfolio exceeds 2.5 GW of Operations, 0.75 GW of Construction, and 0.5 GW of Development countrywide. Globally 40+ GW of Wind, Solar, BESS assets across 23 countries are under remote asset management.

With a current order book of INR 350+ Crs, the POWERCON® Group is heading for an INR 1,000 Crs mark well synchronizing with India’s ambition to be 500 GW of clean energy by 2030.

Renewable Energy is the fastest growing segment worldwide, with India at Rank-3 in the World...! The Wind and Solar resource rich India’s current capacity built over 35 years is scheduled to reach 3 multiples over the next 5 years thus opening avenues for grand & green careers

Job Description:

We are seeking an experienced and dynamic Marketing & Sales Executive to join our team in Pune. This role is ideal for professionals with 10 years of experience in marketing and sales, within the renewable energy sector. As a Marketing & Sales Officer, you will be responsible for developing and implementing strategies to drive business growth and enhance our market presence.

Key Responsibilities:

• Develop and execute comprehensive marketing plans to promote our services and expand our market reach.
• Conduct in-depth market research to identify new business opportunities and emerging trends in the renewable energy sector.
• Generate and nurture leads through various channels, including networking, cold calling, and digital marketing.
• Build and maintain strong relationships with clients, partners, and stakeholders.
• Prepare and present project proposals, technical-commercial bids, and tender documentation.
• Participate in tendering processes, negotiations, and contract finalization.
• Provide strategic inputs to senior management for business growth and market penetration.
• Collaborate with the marketing team to create compelling marketing materials, including brochures, case studies, and digital content.
• Monitor and analyse the performance of marketing campaigns and sales activities, providing regular reports and insights to management.
• Attend industry events, conferences, and trade shows to represent the company and expand professional networks.
• Provide mentorship and guidance to junior marketing and sales team members.

Qualifications:

• Master’s / bachelor’s degree in marketing, Business Administration, or a related field. A master’s degree is a plus.
• 10 years of proven experience in marketing and sales, preferably in the renewable energy sector.
• Strong understanding of the renewable energy industry and market dynamics.
• Excellent communication and interpersonal skills.
• Demonstrated ability to develop and implement effective marketing and sales strategies.
• Proficiency in using CRM software and marketing tools.
• Strong organizational and time management skills.
• Ability to work independently and collaboratively within a team.
• Experience in digital marketing, including SEO, social media, and email marketing, is a plus.

Skill Sets:

• Strategic Thinking: Ability to develop long-term strategies to achieve business goals.
• Analytical Skills: Proficient in analyzing market data, sales metrics, and campaign performance.
• Creativity: Innovative approach to marketing and problem-solving.
• Negotiation Skills: Strong ability to negotiate and close deals effectively.
• Leadership: Capable of leading projects and mentoring junior team members.
• Technical Proficiency: Familiarity with marketing software, CRM systems, and digital marketing tools.
• Customer Focus: Strong commitment to understanding and meeting client needs.
• Networking: Excellent networking skills to build and maintain professional relationships.
• Adaptability: Ability to quickly adapt to new tools, technologies, and market changes.
• Project Management: Strong project management skills to handle multiple initiatives simultaneously.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work in a fast-growing and innovative industry.
• Professional development and training opportunities.
• Collaborative and inclusive work environment.
• Exposure to various aspects of renewable energy projects.