As a Senior Graphic Designer (Brand Systems & UX) at Emapta, you will play a crucial role in designing scalable brand ecosystems for high-growth transportation, logistics, SaaS, and B2B companies. Your responsibilities will go beyond just visuals as you will be designing structured brand systems that enhance clarity, trust, and long-term brand consistency across various digital and operational touchpoints.

• *Key Responsibilities:**
- Design complete brand systems from scratch
- Create logo systems including primary, secondary, spacing, and misuse guidelines
- Develop primary and secondary color systems for functional use
- Build typography systems for digital and print applications
- Define visual language with graphic elements, patterns, and icon styles
- Provide direction on image usage guidelines
- Establish layout rules covering grids, spacing, and hierarchy
- Develop brand voice and tone guidelines
- Create clear do's and don'ts with practical usage examples
- Ensure all brandbooks are execution-ready and usable
- Design reusable and scalable social media templates
- Create Instagram posts, carousels, stories, and reel covers
- Design posts and banners for social platforms
- Develop visual systems that work seamlessly across different platforms
- Design proposal, report layouts, and presentation slide systems
- Define typography and color rules for internal documents
- Ensure clear hierarchy and spacing guidelines for internal use
- Define visual and layout systems for web applications
- Collaborate with developers and strategists to translate brand systems into web-ready designs
- Apply deep understanding of UX and digital behavior without the need for coding

• *Qualifications Required:**
- 5+ years of experience in graphic design or branding
- Proven ability to create brands from scratch
- Strong portfolio showcasing brand systems and brandbooks, not just logos
- Experience designing across multiple industries
- Excellent typography and layout skills
- Strong understanding of UX and digital design principles
- Ability to think in systems, not isolated assets
- High attention to detail and consistency
- Comfortable with feedback and iteration
- Agency experience in building multi-brand systems is a plus
- Previous work in transportation, logistics, SaaS, or B2B environments is advantageous

This role at Emapta is not limited to template-based or social media-only design. It requires a high level of creativity and the ability to think strategically about brand systems. As part of the team, you will have access to competitive benefits, a supportive culture, and opportunities for mentorship and upskilling through Emapta Academy courses.

Join Emapta and be part of a global network of professionals who are passionate about creating complete brand ecosystems that strategically function across various industries and platforms. As a Senior Graphic Designer (Brand Systems & UX) at Emapta, you will play a crucial role in designing scalable brand ecosystems for high-growth transportation, logistics, SaaS, and B2B companies. Your responsibilities will go beyond just visuals as you will be designing structured brand systems that enhance clarity, trust, and long-term brand consistency across various digital and operational touchpoints.

• *Key Responsibilities:**
- Design complete brand systems from scratch
- Create logo systems including primary, secondary, spacing, and misuse guidelines
- Develop primary and secondary color systems for functional use
- Build typography systems for digital and print applications
- Define visual language with graphic elements, patterns, and icon styles
- Provide direction on image usage guidelines
- Establish layout rules covering grids, spacing, and hierarchy
- Develop brand voice and tone guidelines
- Create clear do's and don'ts with practical usage examples
- Ensure all brandbooks are execution-ready and usable
- Design reusable and scalable social media templates
- Create Instagram posts, carousels, stories, and reel covers
- Design posts and banners for social platforms
- Develop visual systems that work seamlessly across different platforms
- Design proposal, report layouts, and presentation slide systems
- Define typography and color rules for internal documents
- Ensure clear hierarchy and spacing guidelines for internal use
- Define visual and layout systems for web applications
- Collaborate with developers and strategists to translate brand systems into web-ready designs
- Apply deep understanding of UX and digital behavior without the need for coding

• *Qualifications Required:**

- 5+ years of experience in graphic design or branding
- Proven ability to create brands from scratch
- Strong portfolio showcasing brand systems and brandbooks, not just logos
- Experience designing across multiple industries
- Excellent typography and layout skills
- Strong understanding of UX and digital design principles
- Ability to think in systems, not isolated assets
- High attention