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Senior Digital Marketing Specialist (Google Ads, Meta Ads, Zoho Ecosystem)

Full–time

Posted on: a month ago

  • *Job Description:**

    • SkyPod Immigration Consulting is hiring a **Digital Marketing Specialist** with strong expertise in performance marketing and the **Zoho ecosystem**. This is a remote role for candidates based in India who can independently manage campaigns, automation, and lead generation systems.
  • *Key Responsibilities:**
  • Plan, execute, and optimize campaigns on **Google Ads** and **Meta Ads (Facebook & Instagram)**
  • Manage social media scheduling and engagement using **Zoho Social**
  • Create and optimize email campaigns using **Zoho Campaigns**
  • Design professional **email templates using HTML & CSS**
  • Build and manage **drip campaigns and automation workflows in Zoho**
  • Execute **WhatsApp and SMS marketing campaigns**
  • Integrate all marketing activities with **Zoho CRM**
  • Manage end-to-end lead lifecycle (generation → nurturing → conversion)
  • Monitor KPIs like CPL, CPA, and ROI and optimize performance
  • Coordinate with the sales team to improve lead quality
  • *Requirements:**
  • Minimum **2+ years of hands-on experience with Zoho tools**
  • Strong experience in:
  • **Google Ads**
  • **Meta Ads (Facebook & Instagram Ads)**
  • Practical experience with:
  • **Zoho Campaigns (email marketing + automation)**
  • **Zoho Social**
  • **Zoho CRM**
  • Strong understanding of **Zoho integrations and workflow automation**
  • Experience in **drip campaigns and customer journey setup**
  • Proficiency in **HTML & CSS for email template creation**
  • Experience in **WhatsApp and SMS marketing**
  • Strong analytical, reporting, and problem-solving skills
  • *Work Timing (Important):**
  • Candidates must be comfortable working **night shifts in India**
  • Work hours: **10:00 AM – 6:00 PM EST (Canada Time)**
  • *(Approximately 7:30 PM – 3:30 AM IST, depending on daylight savings)*
  • *Preferred Qualifications:**
  • Experience in **immigration, education, or consulting industry** would be an advantage
  • Familiarity with full **Zoho One suite**
  • Understanding of landing pages and conversion optimization
  • *What We Offer:**
  • Fixed salary + performance-based growth
  • Fully remote work environment
  • Opportunity to manage complete marketing automation systems
  • Long-term growth within the company
  • *How to Apply:**

    • Send your resume to **[email protected]**

    Job Types: Full-time, Permanent

    Pay: ₹40,000.00 - ₹60,000.00 per month

    Application Question(s)
  • Which Zoho applications have you used?
  • Do you have experience with Zoho drip campaigns and automation workflows?
  • Are you comfortable working night shifts (EST hours)?
  • Do you have expertise in optimizing Google Ads / Meta Ads?
  • Do you have experience with whatsapp and text messages marketing using Zoho?

Work Location: Remote