Job Title: Senior Digital Marketing Specialist

Company: Need82 Travels Pvt. Ltd.
Location: Barasat/ Work from Office / Hybrid
Department: Marketing & Business Development
Experience Required: 4–6 Years
Employment Type: Part-Time

Job Overview-

Need82 Travels Pvt. Ltd. is looking for an experienced Senior Digital Marketer to lead and manage the company’s digital marketing strategies. The candidate will be responsible for increasing online visibility, generating leads for travel services, and promoting travel products such as flight bookings, holiday packages, hotel bookings, visa services, and tour operations through various digital platforms.

The ideal candidate should have strong experience in SEO, social media marketing, paid advertising, lead generation, and digital campaign management.

Key Responsibilities-

Digital Marketing Strategy

• Develop and implement digital marketing strategies to increase brand awareness and business growth.
• Plan and execute marketing campaigns for tour packages, hotel bookings, flight tickets, and travel services.
• Analyze market trends and competitor activities to improve marketing performance.

Search Engine Optimization (SEO)

• Perform on-page and off-page SEO to improve website rankings.
• Optimize website content and landing pages for search engines.
• Conduct keyword research and competitor analysis.

Social Media Marketing

• Manage company social media platforms such as:
• Facebook
• Instagram
• LinkedIn
• YouTube
• Plan and execute content calendars, promotions, and engagement campaigns.

Paid Advertising & Lead Generation

• Manage Google Ads and Meta Ads campaigns.
• Generate quality leads for travel services.
• Monitor campaign performance and optimize ROI.

Website & Content Marketing

• Coordinate website updates and landing page optimization.
• Plan digital content such as blogs, travel promotions, and campaign creatives.
• Improve user experience and website traffic.

Analytics & Reporting

• Track marketing performance using Google Analytics and marketing tools.
• Prepare monthly digital marketing reports and campaign analysis.
• Provide insights to management for business growth.

Team & Vendor Coordination

• Coordinate with designers, content creators, and developers.
• Manage external marketing vendors and agencies.

Required Skills-

• SEO (On-page & Off-page)
• Social Media Marketing
• Google Ads & Meta Ads Management
• Lead Generation & Performance Marketing
• Email Marketing Campaigns
• Content Marketing Strategy
• Website & Landing Page Optimization
• Google Analytics & Marketing Reporting
• Basic knowledge of WordPress or website CMS

Qualification-

• Bachelor’s Degree in Marketing / Business / Digital Marketing / IT.
• Minimum 4–6 years experience in digital marketing.

Preferred Experience-

• Experience in travel, tourism, or hospitality marketing.
• Knowledge of online travel booking promotions and lead generation.

How to Apply-

Interested candidates can send their updated CV to:

humanresources@need82.in

Subject Line: Application for Senior Digital Marketing Executive – Need82 Travels Pvt. Ltd.

Pay: ₹10,000.00 - ₹55,696.35 per month

Work Location: In person