Key Responsibilities:

· Conceptualize and execute brand and product marketing campaigns across digital and offline platforms.

· Develop go-to-market strategies for product launches and major sales events (Flipkart Big Billion Days, Amazon

Great India Festival, etc.).

· Lead social media strategy and creative ideation to drive engagement and brand awareness.

· Plan and manage influencer marketing campaigns, including creator partnerships and campaign execution.

· Conduct market and competitor research to develop insight-driven strategies.

· Collaborate with marketing, design, product and sales teams to ensure effective campaign execution.

· Track campaign performance and optimize strategies based on data and consumer insights.

Core Skills & Qualifications

· Proven experience in creative campaign ideation and execution.

· Strong creative thinking paired with analytical and performance marketing skills.

· Excellent written and verbal communication abilities.

· Ability to balance brand storytelling with performance-driven strategy.

· Demonstrated expertise in cross-team collaboration and stakeholder management.

· Strong understanding of consumer behavior, trends and competitive positioning.

· Hands-on experience in social media strategy, content planning and creative direction across platforms.

· Experience in influencer marketing, including creator identification, campaign collaboration and performance

tracking.

· Familiarity with modern AI tools for ideation, research and workflow optimization.

Who You Are

· A strategist who thinks creatively and executes practically.

· Comfortable working in a fast-moving, high-growth environment.

· Curious, insight-driven, and performance-focused.

· Able to turn ideas into campaigns that deliver real business impact.