Core Responsibilities

• Lead Generation & Prospecting

  • Identify and qualify potential clients (schools, universities, educators)

  • Use cold calls, emails, webinars, and events to build a pipeline

  • Product Demonstration & Consultation

  • Present EdTech solutions tailored to the institution’s needs

  • Explain how products improve learning outcomes or operational efficiency

  • Relationship Building

  • Develop long-term partnerships with decision-makers (principals, deans, administrators)

  • Maintain regular follow-ups and nurture leads

  • Sales Strategy & Execution

  • Meet or exceed monthly/quarterly sales targets

  • Negotiate contracts and close deals

  • Market Intelligence

  • Stay updated on EdTech trends, competitor products, and policy changes

  • Provide feedback to product and marketing teams

  • CRM & Reporting

  • Track interactions and progress using CRM tools (e.g., Salesforce)

  • Generate reports on sales performance and forecasts