About the Role We are looking for a detail-oriented and creative Script Writer who will be responsible solely for writing high-quality scripts for influencer marketing campaigns. The role focuses on translating pre-defined campaign briefs and content directions into engaging, platform-optimized scripts. Key Responsibilities 1. Script Writing - Write clear, engaging, and platform-friendly scripts for influencer content across Instagram Reels, YouTube Shorts, and other short-form formats - Translate brand briefs and content directions into structured scripts with strong hooks, body, and CTA - Ensure scripts are concise, engaging, and aligned with platform consumption behavior 2. Adaptation to Creator Style - Customize scripts based on the creator’s tone, personality, and audience - Ensure scripts feel natural and not overly promotional or forced - Modify scripts based on creator feedback while maintaining brand messaging 3. Brand Alignment - Strictly adhere to brand guidelines, tonality, and messaging provided in the brief - Ensure all mandatory deliverables, key points, and USPs are accurately incorporated - Maintain consistency across multiple scripts within the same campaign 4. Platform Optimization - Write scripts keeping in mind platform-specific best practices (hooks, pacing, retention, etc.) - Structure content to maximize engagement and watch time - Adapt scripts for different formats (30-sec, 60-sec, storytelling, voiceover, etc.) 5. Revisions & Execution Support - Work on multiple iterations of scripts based on internal and client feedback - Ensure quick turnaround time for script delivery - Support the campaign team by refining scripts during execution if required Key Requirements Skills & Competencies - Robust scriptwriting and storytelling skills for short-form video content - Ability to write crisp, engaging, and high-retention content - Good understanding of social media platforms like Instagram and YouTube - Strong command over English and Hinglish (vernacular is a plus) - Ability to follow structured briefs without deviation