About the Role We are looking for a detail-oriented and creative Script Writer who will be responsible solely for writing high-quality scripts for influencer marketing campaigns. The role focuses on translating pre-defined campaign briefs and content directions into engaging, platform-optimized scripts. Key Responsibilities 1. Script Writing • Write clear, engaging, and platform-friendly scripts for influencer content across Instagram Reels, YouTube Shorts, and other short-form formats • Translate brand briefs and content directions into structured scripts with strong hooks, body, and CTA • Ensure scripts are concise, engaging, and aligned with platform consumption behavior 2. Adaptation to Creator Style • Customize scripts based on the creator’s tone, personality, and audience • Ensure scripts feel natural and not overly promotional or forced • Modify scripts based on creator feedback while maintaining brand messaging 3. Brand Alignment • Strictly adhere to brand guidelines, tonality, and messaging provided in the brief • Ensure all mandatory deliverables, key points, and USPs are accurately incorporated • Maintain consistency across multiple scripts within the same campaign 4. Platform Optimization • Write scripts keeping in mind platform-specific best practices (hooks, pacing, retention, etc.) • Structure content to maximize engagement and watch time • Adapt scripts for different formats (30-sec, 60-sec, storytelling, voiceover, etc.) 5. Revisions & Execution Support • Work on multiple iterations of scripts based on internal and client feedback • Ensure quick turnaround time for script delivery • Support the campaign team by refining scripts during execution if required Key Requirements Skills & Competencies • Strong scriptwriting and storytelling skills for short-form video content • Ability to write crisp, engaging, and high-retention content • Good understanding of social media platforms like Instagram and YouTube • Strong command over English and Hinglish (vernacular is a plus) • Ability to follow structured briefs without deviation