Job Description Format

Position Details

* Designation: Sales Manager (UPSC / State PCS / Teaching Exams / CUET / Judiciary / SSC Exams)

* Department: Business Development

* Location: Karol Bagh, Delhi

* Reports to: Divisional Head

* Dept Org Structure: Divisional Head – Tushar Verma

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Job Purpose

We are looking for a high-performing and growth-oriented Sales Manager to lead a Business Development Team. In this pivotal role, you will be responsible for driving revenue, managing a team of BDEs, formulating sales strategies, and collaborating with cross-functional teams to unlock growth opportunities. This leadership role demands strong analytical thinking, team mentorship capabilities, and deep understanding of sales in the EdTech or B2C ecosystem.

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Primary Job Responsibilities

1. Sales & Revenue Strategy

* Define, execute, and monitor monthly/quarterly sales targets and revenue goals for the team.

* Build and own end-to-end sales plans to maximize conversions, renewals, and upselling opportunities.

* Analyze market trends, student needs, and competitor activity to refine sales approaches.

2. Team Management & Development

* Lead, coach, and inspire a team of Business Development Executives (BDEs) to meet individual and team targets.

* Identify training needs and collaborate with L&D teams to build capabilities.

* Conduct regular performance reviews, provide feedback, and cultivate a high-performance culture.

3. Process & Pipeline Management

* Optimize lead management workflows to improve response time, follow-ups, and closure rates.

* Ensure accurate forecasting, lead tracking, and CRM hygiene using tools like LeadSquared or similar.

* Identify operational inefficiencies and implement improvements using data and feedback loops.

4. Cross-functional Collaboration

* Work closely with Marketing, Product, and Academic teams to improve lead quality, refine messaging, and enhance student value propositions.

* Partner with the Training Team to align onboarding and skill development with performance needs.

5. Product Thinking & Customer Voice

* Represent the voice of the student and sales team in product development discussions.

* Provide feedback to improve pricing, features, and value communication based on real-time sales insights.

6. Reporting & Insights

* Create and present performance dashboards, conversion trends, and insights to leadership.

* Maintain daily/weekly sales MIS to align efforts with company goals.

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Specific Knowledge & Skills

* 3–4 years of progressive experience in sales/business development (preferably EdTech/B2C).

* Proven track record of leading high-performing teams and achieving revenue targets.

* Strong business acumen, people management, and data-driven decision-making skills.

* Proficiency with CRM tools, Excel/Google Sheets, and performance tracking systems.

* Excellent communication, negotiation, and interpersonal skills.

* Bachelor’s degree required; MBA/PGDM preferred.

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Major KRAs (SMART)

1. Drive monthly and quarterly sales and revenue targets.

2. Lead and develop a high-performing BDE team.

3. Ensure efficient lead management and CRM hygiene.

4. Optimize sales processes to increase conversion rates.

5. Collaborate cross-functionally to improve lead quality and student value.

6. Deliver accurate sales reporting and performance insights.

7. Represent customer voice in product and pricing decisions.

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Qualifications & Experience

* Minimum Qualification: Graduation

* Preferred Qualification: MBA/PGDM

* Minimum Experience: 3–4 Years