A Sales and Marketing Field Manager for a physiotherapy clinic is primarily an "on-the-ground" role focused on local territory expansion. Unlike a general manager who might focus on digital strategy from an office, the Field Manager spends the majority of their time visiting medical professionals, corporate partners, and community hubs to generate a consistent stream of patient referrals.

Core Responsibilities

• Medical Liaison & Referral Networking: Conduct daily field visits to orthopaedic surgeons, neurologists, paediatricians, and general practitioners to promote the clinic’s specialized treatment protocols.
• Corporate & Industrial Partnerships: Identify and sign Memorandums of Understanding (MOUs) with local corporations, factories, and IT parks for employee wellness programs and onsite ergonomic assessments.
• Event Management: Plan and execute "Physio Camps", seminars and community health workshops at parks, senior living communities, and sports clubs.
• B2B Channel Development: Build relationships with local gyms, yoga studios, and sports academies to establish the clinic as their preferred rehabilitation partner.
• Territory Intelligence: Monitor competitor activity in the assigned region, including their pricing, new service launches, and doctor tie-ups.
• Lead Management: Collect and track lead data from field activities using a CRM tool to ensure the front-desk team follows up and converts inquiries into appointments.

Required Qualifications & Skills

• Experience: 3–5 years in field sales or healthcare marketing (Pharma, Medical Devices, or Hospital Outreach).
• Field Readiness: Must be comfortable with 80% travel within the assigned local territory and have a valid driving license.
• Soft Skills: Strong "door-opening" abilities, persuasive communication, and the clinical literacy required to discuss rehabilitation outcomes with doctors.
• Technical Skills: Proficiency in mobile CRM reporting and basic data analysis to track the ROI of different field locations.

Key Performance Indicators (KPIs)

• Referral Volume: Total number of new patient referrals generated specifically from field-visited doctors.
• Doctor Conversion Rate: Percentage of doctors visited who begin referring at least 20 patients per month.
• Event ROI: Number of new evaluations booked during a community camp vs. the cost of organizing the event.
• Market Share: Growth in clinic patient volume from specific targeted neighbourhoods or postal codes.

Job Type: Full-time

Pay: ₹35,000.00 - ₹60,000.00 per month

Work Location: In person