Retail Design Manager

india, Karnataka, Bengaluru

Full–time

Posted on: 5 days ago

Shape how India sees, feels, and experiences SharkNinja. As the architect of our India-first retail design language, you’ll translate global brand guidelines into locally resonant, high-impact visual stories—across Retail Stores, Modern Trade, Traditional Trade and Premium malls. This role owns the end-to-end Design → Build → Deploy ecosystem for all consumer-facing fixtures—balancing creativity, cost discipline, and speed at scale.

Define SharkNinja India’s Design Philosophy
  • Create an India-centric visual identity for retail environments that aligns with global brand standards while reflecting local aesthetics, behaviors, and spatial constraints.

  • End-to-End Fixture Lifecycle Leadership
  • Conceptualize, prototype, and deploy modular, scalable, and brand-elevating fixtures across multiple channels: – Modern Trade (Croma, Reliance Digital, etc.) – Traditional Trade (distributor hubs, premium retail partners) – High-footfall zones

  • POSM Strategy, Design & Deployment
  • Lead end-to-end POSM (Point-of-Sale Material) creation—including header boards, shelf talkers, wobblers, demo station graphics, window decals, floor graphics, and digital-physical hybrid assets.
  • Design POSM that is on-brand, benefit-led, and retail-ready—optimized for quick comprehension in less than 5 seconds
  • Adapt global POSM templates for India-specific messaging, regional languages (where relevant), pricing structures, and regulatory requirements (e.g. warranty info).
  • Own print production: partner with pre-vetted printers to ensure color accuracy, material quality, and cost efficiency across short and long print runs.
  • Build a modular POSM system that allows for easy updates (e.g., seasonal campaigns, new product launches) without full reprinting.
  • Ensure seamless integration of POSM with fixtures—no ad-hoc stickering; every graphic must feel intentional and engineered.
  • Manage pan-India POSM deployment logistics, including inventory planning, replenishment cycles, and retailer coordination—minimizing stockouts and wastage.

  • Build a Future-Ready Vendor Ecosystem
  • Build and manage a curated network of industrial designers, fabricators, logistics vendors, and installation agencies across India.
  • Lead negotiations and establish SLAs to ensure high quality at optimized costs.
  • Evaluate partners not just on price—but on material sourcing transparency, craftsmanship, and after-sales support.

  • Drive Cost-Optimized Scale Deployment
  • Own pan-India rollout logistics—from metro launches to Tier 1 activations—with emphasis on speed, consistency, and asset lifecycle management.

  • Elevate Visual Merchandising (VM) Standards
  • Embed VM best practices across all touchpoints—ensuring product storytelling, demo functionality, color zoning, and consumer engagement drive conversion and brand premiumness.

  • Benchmark & Innovate
  • Continuously scan the competitive landscape and global retail trends to future-proof SharkNinja’s in-store presence.
  • Pilot innovations like QR-enabled POSM, reusable graphic sleeves, or anti-glare laminates.

  • Requirements
  • 5 -6 years in retail design, visual merchandising, or brand activation, preferably with a premium brand in consumer tech or appliances.
  • Hands-on experience managing both fixtures and POSM—from creative concept to in-store execution in India.
  • Strong material and print production knowledge: understanding of substrates (foam board, PVC, vinyl, paper stocks), lamination types, printing techniques (digital, offset, large-format), and finishing.
  • Portfolio demonstrating integrated retail environments where fixtures and POSM work as one cohesive system.
  • Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop), SketchUp, and basic print prep workflows.
  • Experience managing print vendors and fixture fabricators with a focus on quality control, lead times, and cost optimization.
  • Bachelor’s degree in Design, Visual Merchandising, Communication Design, or related field.

  • Your role in leading our success drivers & representing our unique mindset:
  • Lead us to be “RARELY SATISFIED”
  • Make things better each day; “PROGRESS OVER PERFECTION”
  • Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”
  • Deliver something great; “WINNING IS A TEAM SPORT”
  • Be clear and honest, “COMMUNICATING FOR IMPACT.”

  • Explore SharkNinja On Our Social Channels
  • https://www.linkedin.com/company/sharkninja-apac/mycompany/
  • https://www.linkedin.com/company/sharkninja-apac/jobs/