Primary Job Responsibilities

Strengthen media relationships, craft impactful press communications, lead PR for events and partnerships,

monitor and report coverage, manage crisis communication, support leadership messaging, and ensure

Drishti’s brand reputation remains consistent, credible, and positively visible across platforms.

Major KRAs

• Media Relations: Build and nurture strong relationships with journalists, editors, and media outlets.

• Press & Content: Draft and release press notes, media kits, speeches, and official statements.

• Event PR: Lead PR for MoUs, partnerships, academic events, CSR activities, and key announcements.

• Monitoring & Reporting: Track media coverage, analyze sentiment, and prepare regular reports.

• Crisis Communication: Manage sensitive issues and safeguard the brand’s reputation.

• Leadership Support: Prepare Q&As, talking points, and communication briefs for senior leadership.

• Collaboration: Align PR efforts with marketing and digital campaigns for maximum impact.

Specific Knowledge & Skills

• Graduate/Postgraduate in Mass Communication, Journalism, Public Relations, or related field.

• 8–10 years of proven experience in Public Relations, preferably in the EdTech or Education sector.

• Strong expertise in Hindi media coverage, with an established network across leading print, digital, and electronic platforms.

• Demonstrated ability to conceptualize and execute large-scale PR campaigns in education and learning domains.

• Excellent command over both Hindi and English for drafting, media interactions, and official communication.

• Proven track record in crisis communication, stakeholder engagement, and reputation

• management.

• Skilled in media tracking, PR analytics tools, and content drafting (press releases, speeches, media kits).

• Confident and effective in high-pressure, high-visibility situations, with the ability to represent the

  brand at national forums.

• Strong interpersonal skills with the ability to collaborate with leadership, faculty, and external

  partners.