Interested candidate can apply using this form-
At Nirogam, we’ve spent over two decades bringing Ayurveda to modern homes across 40+ countries. But the way people discover Ayurveda has fundamentally changed.

Today, trust isn’t built only through ads or websites.
It’s built through credible media stories, thoughtful conversations, strong community presence, and respected personal voices.
People don’t just Google anymore — they ask:
Podcasts
Reddit communities
Journalists
Founders
AI platforms

And when they ask about Ayurveda, we want the answer to be clear, credible, and human.
That voice is Puneet Aggarwal — through platforms like A for Ayurveda and ThatAyurvedaGuy.
To scale this voice with intention, consistency, and credibility, we are building an in-house PR & Outreach leadership role — not an agency dependency.
If you are a seasoned PR professional looking to move beyond slow agency cycles and into real ownership and influence, this role is for you.

Role Overview

As Senior PR & Community Outreach Manager, you will own how Puneet Aggarwal’s personal brand shows up across media, communities, and corporate ecosystems.
This is a high-trust, high-responsibility role, ideally suited for a mature professional (typically 35–45 years) who brings depth, judgment, and long-term relationship capital to the table.
You will:
Shape public narratives
Leverage and deepen existing media relationships
Represent a founder’s voice with maturity, discretion, and confidence
You will work directly with the Founder — with the autonomy to execute, decide, and lead, rather than wait for agency turnarounds.

What You’ll Do

1. Media & PR Leadership
Bring and leverage your existing network of journalists, editors, podcast hosts, and media professionals built over years of PR experience
Build and nurture long-term relationships with:
Journalists
Editors
Podcast hosts
Digital publications
Proactively pitch:
Founder interviews
Thought leadership stories
Opinion pieces
Podcast appearances
Secure consistent:
Media coverage
Podcast features
Guest articles
Track outcomes, refine pitches, and strengthen narratives continuously

2. Community & Reddit Presence
Own brand participation across Reddit and relevant online communities
Engage thoughtfully in discussions around:
Ayurveda
Wellness
Health
Founders & entrepreneurship
Build credibility through insight, context, and experience — not promotion
Monitor sentiment, trends, and ongoing conversations

3. Corporate & Strategic Outreach
Lead outreach to:
Corporates
HR & wellness leaders
Conference organizers
Industry bodies
Identify and pursue opportunities for:
Talks & panels
Corporate wellness collaborations
Strategic partnerships
Maintain structured, respectful, long-term professional relationships

4. Brand Voice & Communication Excellence
Act as the guardian of the Founder’s voice
Translate ideas into:
Media pitches
Outreach emails
Community responses
Ensure communication remains:
Calm
Intelligent
Credible
Human
Operate independently while staying closely aligned with the Founder

Experience & Role Details
Experience: 10 years in PR / Communications
Background: PR agency experience strongly preferred
Profile: Senior, mature professional with proven relationship capital

What We’re Looking ForMust-Have
Proven PR or communications experience
Demonstrated ability to bring and leverage existing press/media relationships from previous roles
Strong media pitching and relationship-building capability
Excellent written English with a refined, non-salesy tone
High ownership mindset — proactive, reliable, accountable
Comfort representing a founder-led personal brand
Nice-to-Have
Experience in wellness, Ayurveda, health, or purpose-led brands
Familiarity with Reddit or community-driven platforms
Experience working closely with founders, CXOs, or public figures

Our Budget and Hiring Process
Budget: 55000 per month
2–3 interview rounds (experience, execution approach, founder alignment)
A short practical exercise to assess pitching, judgment, and communication style
Why Join Nirogam
True ownership — no agency bottlenecks, no unnecessary approvals
Direct access to the Founder — fast decisions, meaningful impact
Opportunity to shape the public voice of a respected Ayurvedic thought leader
Work with a brand trusted for 20+ years across 40+ countries
Long-term growth path into Head of PR / Brand Communications

Interested candidate can apply using this form-