Location: WFO/ Hybrid

Headquarters: Matunga, Mumbai, Maharashtra, India

Reports to: CEO

Overview

Testlify is looking for a PR Lead to help build our media presence across the HR tech and future-of-work ecosystem. This role is ideal for someone early in their PR career who wants to take real ownership of media relationships, storytelling, and press coverage at a fast-growing SaaS company. You’ll work directly with leadership to identify stories, pitch journalists, and turn industry insights into media coverage that builds Testlify’s authority in skills-based hiring and talent assessment.

Key Responsibilities

Media Outreach & Relationship Building

• Research and build relationships with journalists covering HR, recruiting, and the future of work
• Pitch story ideas, commentary, and insights to media outlets
• (Forbes, TechCrunch, Fast Company, SHRM, HR Executive, etc.)
• Monitor journalist requests and media opportunities (HARO, Qwoted, etc.)
• Secure press mentions, quotes, and contributed articles in relevant publications

Story Development

• Work with leadership to identify newsworthy insights, data stories, and commentary opportunities
• Help turn internal expertise into media pitches and story angles
• Support thought leadership around skills-based hiring, assessments, and talent analytics

PR Operations

• Track media mentions and maintain a database of journalists and outlets
• Help maintain Testlify’s press kit and media resources
• Monitor industry news to identify opportunities for rapid commentary
• Secure speaking opportunities at high-impact industry events, panels, and podcasts that reach enterprise HR decision-makers.

Content Collaboration

• Partner with the marketing team to turn press coverage into blog content, social posts, etc.
• Help promote media coverage across Testlify’s channels

Soft Skills

• Strategic clarity and execution agility
• Data-driven storytelling instincts
• Entrepreneurial ownership mindset
• Collaborative influence across teams
• High comfort with marketing technology and automation tools

Success Metrics

• Within 2 months, success means strong relationships established with journalists covering recruiting and HR technology
• Within 3 months, success means Testlify’s story is consistently featured in key HR tech media
• Within 4 months, success means Testlify’s Founders are consistently speaking at events, on podcasts, in webinars, etc., throughout 2026
• Within 5 months, success means PR-attributed enterprise leads are measurable in CRM reporting.

Qualifications & Experience

• Bachelor’s or Master’s in Communications, Journalism, Marketing, or related field.
• 3+ years of experience in Public Relations or Communications, ideally in SaaS, HR tech, or B2B enterprise environments.
• Proven success in building PR programs from scratch — strategy, execution, and measurement.
• Strong experience in CRM- and automation-led outreach (HubSpot, Pipedrive, Apollo, or equivalent).
• Demonstrated track record in earning organic media coverage across North America.
• Deep understanding of digital PR, SEO, analytics tools (Muck Rack, Cision, Meltwater).
• Strong writing, editing, and storytelling skills with precision and adaptability.
• Experience managing analyst relations, product communications, and co-marketing initiatives.
• Ability to manage multiple priorities and deliver high-quality outputs in a fast-paced, high-growth environment.

Reporting & Department Structure

This role reports directly to the CMO with a dotted-line collaboration with the Strategic Growth Consultant. PR will function as an independent department, closely aligned with Marketing, Partnerships, and Product to ensure a unified brand narrative across all audiences.

The ultimate goal: make PR a strategic business driver - building brand authority, enterprise trust, and executive visibility globally.

What We Offer @ Testlify

• A culture that celebrates creativity, autonomy, and measurable impact.
• Opportunity to build a category-leading global PR function from day one.
• Collaboration with visionary founders redefining talent assessment.
• Exposure to global markets and enterprise-level communications.
• Access to cutting-edge tools and an ambitious, supportive team.

Benefits

• Health Insurance
• Diversity & Inclusion Focus
• Learning & Growth Opportunities
• Flexible Work Hours
• Saturday & Sunday Week Offs

Summary

This role is designed for an execution focused professional. Someone who can run PR like a growth engine, blending storytelling, technology, and measurable business impact. You’ll operate close to leadership, shaping global perception, driving enterprise trust, and making Testlify synonymous with precision-driven hiring.

Equal Opportunity Statement

Testlify is deeply committed to creating a workplace and global community where inclusion is not only valued but prioritized. We're proud to be an equal-opportunity employer, striving to build a diverse and welcoming environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, or age.